Effective searching is a powerful skill. Think about how often you jump over to Google to look something up during your day. If you understand the nuances of a search engine, you have the ability to find what you’re looking for quickly, and potentially find information you may not have specifically thought about but adds value to your query.
Like most of us, I’ve been frustrated by unsuccessful searches; sometimes it’s just very challenging to find the right combination of keywords and phrases. Have you reviewed the tips provided by Google for doing better searches? I hadn’t. And when I started looking through Google’s search guide, I realized how much quicker I could conduct an effective search if I used the suggested techniques.
I’m sharing the top 10 tips I found most useful — some new and some just great reminders. Hopefully you’ll learn a few new nuggets to improve your own searches.
1. Keep it short: The fewer words you use, the more accurate your search will be. Every time you add a new word to the mix, you limit your results.
2. Use quotes: Double quotes around a set of words tells Google to consider the exact words in that exact order without any change.
3. Search a web site: Google allows you to specify that your search results must come from a given website. For example, try alyssa site:sitepoint.com to get your Alyssa fix.
4. Search a domain extension:
Use the “site” operator above to search a whole class of sites. Try elearning site:.edu to find online learning tools provided by an educational institution.
5. Tell it what you don’t want: Use a minus sign (-) to signify words you do not want to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space (so it’s not confused with a hyphen).
6. Be picky about what you don’t want: You can exclude as many words as you want by using the minus sign in front of each one. You can also exclude more than just words. For example, place a hyphen before the “site” operator to exclude a specific site from your search results. Try this: web developer forum -site:sitepoint.com (not that you’d ever want to exclude SitePoint!).
7. Search for this or that: Use OR between words (in all CAPS) or the pipe symbol (|) to allow either one of several words.
8. Use the wildcard:
The asterik (*) tells Google to treat the star as a placeholder for any unknown term(s) and then find the best matches. Try: w3c founded *
9. Avoid synonyms: Force Google to skip their synonym suggestions by using a plus sign (+). This works just like using double quotes around your search terms. Try a search using both methods and compare the results.
10. Do a specialty search: Using certain syntax can turn Google Search into an even more powerful tool:
- Sports scores: Type the team or league name.
- Track packages: Type your tracking number for UPS, Fedex or USPS packages.
- Weather: Type “weather” followed by the name of the city or zipcode.
- Unit conversion: Enter your desired conversion for height, weight and volume measurements (i.e. 5 cups in ounces).
- Calculator: Enter the calculation you’d like the answer to (I use this one a lot!).
Frequently Asked Questions (FAQs) on Conducting Effective Google Searches
How can I refine my Google search to get more specific results?
To refine your Google search and get more specific results, you can use search operators. These are special characters and commands that extend the capabilities of regular text searches. For instance, you can use quotation marks to search for an exact phrase, the minus sign to exclude a word from your search, or the site: operator to search within a specific website.
What are some tips for using Google’s Advanced Search?
Google’s Advanced Search offers a variety of options to narrow down your search results. You can search for pages in a specific language, region, or site, find pages updated within a certain period, or search for a specific file type. You can also use it to search for pages that are similar to a known website or to find pages that link to a specific web page.
How can I use Google Search to find recent information?
To find recent information on Google Search, you can use the “Tools” option located under the search bar. After clicking on it, select “Any time” and choose the time range you want. You can filter results from the past hour, past 24 hours, past week, past month, past year, or you can set a custom range.
How can I use Google Search to find images?
To find images on Google Search, click on the “Images” option at the top of the search results page. You can refine your search by size, color, type, time, and usage rights. You can also use the “Search by image” feature to find images similar to one you have.
How can I use Google Search to find scholarly articles?
To find scholarly articles on Google Search, you can use Google Scholar. It’s a specialized search engine that focuses on scholarly literature, including articles, theses, books, conference papers, and patents. You can access it at scholar.google.com.
How can I use Google Search to find news articles?
To find news articles on Google Search, click on the “News” option at the top of the search results page. You can refine your search by time and sort by relevance or date. You can also use the “Tools” option to filter results by recent news or archives.
How can I use Google Search to find books?
To find books on Google Search, you can use Google Books. It’s a service from Google that searches the full text of books that Google has scanned, converted to text, and stored in its digital database. You can access it at books.google.com.
How can I use Google Search to find videos?
To find videos on Google Search, click on the “Videos” option at the top of the search results page. You can refine your search by duration, quality, source, and time. You can also use the “Tools” option to filter results by any source or by Google’s video platform, YouTube.
How can I use Google Search to find maps?
To find maps on Google Search, you can use Google Maps. It’s a web mapping service developed by Google that offers satellite imagery, aerial photography, street maps, and 360° interactive panoramic views of streets. You can access it at maps.google.com.
How can I use Google Search to find definitions of words?
To find definitions of words on Google Search, type “define” followed by the word you want to define in the search bar. Google will display the definition, pronunciation, synonyms, antonyms, and translation of the word. You can also hear the pronunciation by clicking on the speaker icon.
Alyssa GregoryAlyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.
