10 Lovely Heart-Shaped Logos

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Symbols play a strong a role in the creative process and can make or break a visual design. Today, in the spirit of Valentine’s Day, the symbol that we’ll study is the heart. The heart is symbolic for many things, including love, goodwill, happiness, and health. Using hearts in sentimental designs is a timeless tradition that has taken many forms over the years. From the simple inclusion of the heart to using words and images to create the iconic shape, the heart shape is extremely versatile and can be used to make some truly creative logos. If you are looking for some heart-shaped inspiration, then you have come to the right place. Here are 10 lovely heart-shaped logos to inspire you. Kira Lauren Photography kira_logo_tn The Kira Lauren Photography logo doesn’t just feature a single, simple heart shape and call it a day. The strategic placement of the hearts creates a star-like image that stands out on a gorgeous gradient background. Consummate Pet consummatepet_tn Consummate Pet’s logo truly exemplifies their slogan (“Your Pet. Our Passion.”) by using the silhouettes of animals to create a heart. INCOR – Instituto de Coração INCOR-Instituto-do-Coracao_tn The relation to the heart and health is clearly illustrated in this simple but cleverly-shaped stethoscope logo for INCOR. Pom’Box logo-pombox_tn Clearly, a play on the French word “pomme” (which translates to “apple”), Pom’Box’s logo is creatively conceived of three purposefully-placed apples within a brown box to form a heart. Lovetoknow Lovetoknow_tn Lovetoknow is another logo design that plays off of the name by simply taking the design of a brain and shaping it into a heart for an visually descriptive outcome. Lionheart Health lionheart_tn A more detailed logo design, the Lionheart Health logo creates a pseudo-stone relief effect by placing two sketched roaring lion heads and turning them towards each other to form a symmetrical heart. Natures Heart Natures Heart The Natures Heart logo strays from conventional romantic colors and sticks to earthy tones to correlate with the term “nature” while using the images of leaves to form a heart. Human Earth HumanLarge_tn Human Earth’s logo uses hands, which are a typical symbol for humanitarian organizations. They take the hands further by drawing them so that they create a heart. Merge Heart Merge-Heart-_tn The interweaving strips that merge together to create a heart personifies the company name (“merge”). They also stand out wonderfully on a black background. Game Lover gamelover_tn Game Lover’s logo cleverly creates a 3D heart in a style reminiscent to early video game graphics, which is very effective for their purposes.


As you can see, the heart is a shape that can be used to display other emotions besides typical romantic love, and with a touch of creativity, you can have people looking at the heart symbol in a different light. For those interested in using the heart in their next logo design, remember that experimenting with shapes and placement is important. Best of luck on your next design project; I hope your clients love it!

Frequently Asked Questions about Heart-Shaped Logos

What are the meanings behind heart-shaped logos?

Heart-shaped logos are often used to symbolize love, care, and affection. They are commonly used by businesses in the healthcare, charity, and relationship sectors. However, the meaning can vary depending on the context and other elements incorporated into the logo. For instance, a heart combined with a house could symbolize home care or family love, while a heart combined with a musical note could represent a love for music.

How can I design a unique heart-shaped logo?

Designing a unique heart-shaped logo involves creativity and understanding of your brand’s identity. You can play around with colors, typography, and additional elements that represent your brand. For instance, if you’re a fitness brand, you could incorporate a heart with a barbell. It’s also important to consider simplicity and scalability, ensuring your logo looks good in different sizes and mediums.

Can I use stock images for my heart-shaped logo?

While stock images can provide inspiration, it’s not recommended to use them directly in your logo. Logos should be unique and represent your brand’s identity. Using stock images could lead to copyright issues and lack of originality. Instead, you can hire a professional designer or use online logo maker tools to create a custom logo.

What are some famous heart-shaped logos?

Some famous heart-shaped logos include the American Heart Association, Southwest Airlines, and the Love’s Travel Stops & Country Stores. These logos effectively use the heart shape to convey their brand message and values.

How can I incorporate a heart shape into my existing logo?

Incorporating a heart shape into your existing logo requires careful consideration to maintain your brand identity. You can subtly add a heart shape into one of the existing elements or use negative space to create a heart shape. It’s recommended to work with a professional designer to ensure the new logo still represents your brand effectively.

What colors are best for heart-shaped logos?

The best color for your heart-shaped logo depends on your brand’s identity and the emotions you want to evoke. Red is a common choice as it symbolizes love and passion. However, other colors like pink for femininity, blue for trust, or green for health can also be effective.

Can heart-shaped logos be used for any business?

While heart-shaped logos are versatile, they may not be suitable for all businesses. They are most effective for businesses related to love, care, health, and relationships. For other industries, it’s important to consider if a heart shape aligns with your brand message and target audience.

How can I ensure my heart-shaped logo doesn’t look cliché?

To avoid a cliché look, consider using a unique interpretation of the heart shape, combining it with other elements, or using an abstract style. It’s also important to consider your typography and color choices to create a distinctive look.

What are the trends in heart-shaped logo design?

Current trends in heart-shaped logo design include minimalism, geometric shapes, negative space, and hand-drawn styles. However, trends should not dictate your logo design. It’s more important to create a timeless logo that represents your brand effectively.

How can I test the effectiveness of my heart-shaped logo?

You can test the effectiveness of your logo by conducting surveys or focus groups with your target audience. Ask them what they perceive and feel when they see your logo. You can also analyze if your logo stands out among competitors and if it’s memorable and recognizable.

Gabrielle GoshaGabrielle Gosha
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Gabrielle is a creative type who specializes in graphic design, animation and photography.

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