Design & UX
By Isabelle Try

Showcase: 20 Examples of Scrolling as an Innovative Design Tool

By Isabelle Try

Scrolling is most often viewed as a mundane design necessity, but a few innovative web designers have used scrolling not just as part of typical page navigation, but as something to incorporate into the design itself. Some designers are creating fairly simple sites that use your browser canvas size to create “slides” that you glide through to see all of the content. A few highly-creative designers are trying inventive, unorthodox scrolling techniques: using scrolling to trigger animation, telling a story-like narrative with scrolling, and even creating depth with the parallax scrolling effect — where background images move more slowly than the foreground images while scrolling.

Here’s a showcase of 20 highly-unusual scrolling techniques to help you foster some scrolling techniques of your own.

Authentic Jobs Charity: Water

Boulder Digital Works

Nike Better World

Beercamp 2011


The Guide to the App Galaxy

Pixelschupser Media Design


Ben the Bodyguard

Quality Cabinets

XS Baltimore

Boudin and Beer

Kinder Uberraschung


Cesar L

Lost World’s Fairs: Atlantis

Danner – Stumptown




Do you have a favorite example? Have you created some interesting scrolling on projects of your own? Do you view scrolling as a mundane design necessity that’s not meant to be played with, or do you consider it an underutilized opportunity to make more innovative designs?

  • Patrick Kondratko

    meh, I tried 3 examples, all had issues:

    1) looking at blank pages or partially empty – I’m on a decent connection
    2) slides / pages FILLING my history, so I can’t go back to your article.
    3) Pieces don’t line up / appear / disappear correctly.

    I think these issues detract from user’s experience, and weaken your message. I’m on FF12, win7, so I’d think I’m pretty mainstream.

  • Mike

    Very cool Isabelle! Thanks for posting. There are some really great and inspiring designs in here. My head is scrolling! Now to design my own!

  • sc

    i love the parallax effect. so happy that the new technologies are making it easier to use

Get the latest in Design, once a week, for free.