MSN AdCenter: A Preview

It’s no secret that MSN is preparing to take on Google AdWords & Yahoo! Search Marketing (formerly Overture) in the Pay-Per-Click advertising space.

Searchenginelowdown.com has an review & screenshots of the new AdCenter interface and some of the cool features that MSN will be rolling out.

Highlights include:

  • Geo-targeting by country, down to specific cities: Great for local businesses
  • Age & Gender Targeting (wow!): Targeting only people old enough to have a credit card? Female Retirees? Male Teens? You will now be able to with this new feature. You can even bid different amounts per-click, depending on the gender or age group.
  • Time Targeting. This is useful, if for example, a large number of your orders are placed over the phone. By targeting by time & date, you can restrict your advertising during hours which your phone reps are available to answer the phone
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From the looks of it, the interface is more AdWords than Yahoo! Search Marketing – which probably means that Microsoft invested quite a bit of time and resources in focus groups, and usability studies, to ensure they “get it right”.

If you’re a PPC Advertiser based in the USA, you can register for the MSN AdCenter Pilot program through a link on this page. Good luck!