Make Your Website Earn for You with Google AdSense

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Make Your Website Earn for You with Google AdSense

This article was created in partnership with Google. Thank you for supporting the partners who make SitePoint possible.

No matter how large or small your website is, there’s a good chance that you might like to earn extra revenue from it. Google AdSense is a simple and free way for website publishers to earn money by showing relevant and engaging ads alongside your online content. AdWords lets you tap into the world’s largest network of online advertisers. They bid for your ad space, helping you get the most from your ads while saving you time to focus on growing the rest of your business. Getting set up is simple:
  • Select the ad types and formats you want to include on your site.
  • Copy and paste a piece of code on pages where you want ads to appear.
  • Advertisers bid for your ad space in a real-time auction, so sit back and watch the highest paying ads go live.
  • When ads are seen or clicked on by users, you earn money.
  • AdWords handles the billing of advertisers and networks, so you don’t have to manage advertiser relationships.
  • Once you’ve earned a certain amount, your payment is sent automatically.
Once you’re set up, you can start enjoying these benefits:

1. You control what appears.

Not only are you able to specify where you want ads to appear, but you can also change the look and feel of your ads to fit with your website. Plus, automatic targeting enables you to show ads that are relevant to your users. Control the categories of ads you allow, choose which types of ads fit your site best, and block ads you don’t like.

2. Ads are reviewed to maintain quality.

Ads that run with AdSense are reviewed to ensure they’re high quality, that their content is family safe, and they’re relevant to your content or audience. This applies to all types of ads, including text, display, rich media, and more.

3. You can choose from a variety of sizes and formats.

  Text ads A text ad typically includes a title that’s also a clickable link to a webpage, one or two lines of text, and a website address. Sometimes known as “sponsored links,” these ads can appear on Google search results pages and across the Google Display Network. Display ads
Display ads are graphical ads offered in a wide range of ad formats with square, horizontal, or vertical orientations. In order for display ads to appear in the ad space of your content pages, you’ll need to opt in for display ads. Rich media ads This group of interactive ad types includes HTML, Flash, video, and dynamic image ads. You can choose whether you’d like to display rich media ads when you set default ad type preferences for your account or when you create or edit an ad unit. Link units A link unit displays a list of topics relevant to the content of your site. Whenever a user clicks on one of these topics, he or she goes to a page of Google ads related to that topic. While you don’t receive earnings for clicks on topics, you will be paid for clicks on any ads on the resulting page. Responsive ads A responsive ad unit allows you to dynamically adjust the size of the ad on your page according to the screen and device that it’s being viewed on. This format provides automatic sizing based on the space available, and even supports ad size changes after a screen orientation change, such as when the user switches from portrait to landscape. Native ads This suite of ad formats is designed to match the look and feel of your pages, giving your visitors a seamless, consistent experience. AdSense Native ads come in three categories: In-feed, In-article, and Matched content. Native ads are built to fit naturally across different screen sizes on mobile, desktop, and tablet. Easy-to-use editing tools help you make sure the ads look great on your site. Native In-article ads This format allows you to position native ads between the paragraphs of your pages. By using a layout that follows the reader’s flow, they blend in easily with the user experience. Native In-feed ads You may have a feed on your site, such as an editorial feed showing a list of articles or news, or a listings feed displaying products or services. Placing In-feed ads between the content of your feed or where your feed begins or ends means that visitors who are scrolling down your content will encounter them. And because In-feed ads fit unobtrusively within your feed, they won’t disrupt the user’s flow. Native Matched content
Matched content is a free recommendation tool providing a simple way to promote your content to your site visitors. Matched content recommendations are based on topic similarity and are personalized for the reader. In giving readers more content that’s relevant to them, you can increase page views, time spent on site, reader loyalty, ad impressions, and ad revenue. Auto ads Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Once you add one piece of code just once to all of your pages, Google will automatically show ads at optimal times when they’re likely to perform well and provide a good experience for users.

Millions of advertisers compete for your ad space.

Ad space on your website is in demand. With advertisers constantly looking to connect with potential customers on your website, AdSense helps to connect you with advertiser demand. More advertisers means more competition for your ad space and more relevant ads – which adds up to more of your ad spaces being filled and more revenue for you. Make your website earn for you and sign up for Google AdSense today.

Frequently Asked Questions about Making Money with Google AdSense

How can I increase my Google AdSense earnings?

Increasing your Google AdSense earnings involves several strategies. First, focus on creating high-quality content that attracts more visitors to your site. The more traffic you have, the higher your potential earnings. Second, optimize your ad placements. Ads placed above the fold or within the content tend to perform better. Third, use the right ad sizes. Some sizes like the 336×280 and 300×250 tend to have a higher click-through rate. Lastly, consider using AdSense for search. This allows you to earn money from the search terms used on your site.

Why was my Google AdSense application rejected?

Google AdSense applications can be rejected for several reasons. These include issues with site content, site design, or site navigation. Google requires sites to have unique, valuable content and an easy-to-navigate design. If your site doesn’t meet these requirements, your application may be rejected. Review Google’s program policies and make necessary changes before reapplying.

Can I use Google AdSense on multiple websites?

Yes, you can use Google AdSense on multiple websites. Once you have an approved AdSense account, you can use the same account to show ads on any website that complies with Google AdSense program policies. However, you need to add each website to your account for review.

How long does it take to get approved for Google AdSense?

The approval process for Google AdSense can take anywhere from a few days to several weeks. It depends on factors like the quality of your site, your site’s compliance with Google’s policies, and the volume of applications Google is processing at the time.

How do I optimize my website for Google AdSense?

Optimizing your website for Google AdSense involves several steps. First, ensure your site has high-quality, unique content. Second, make your site easy to navigate. Third, use SEO strategies to increase your site’s visibility in search engine results. Lastly, optimize your ad placements and sizes for better performance.

How much can I earn with Google AdSense?

The amount you can earn with Google AdSense depends on several factors, including the number of visitors to your site, the type of content you produce, and the geographic location of your audience. Some publishers make a few dollars a month, while others make a full-time income.

Can I use Google AdSense with other ad networks?

Yes, you can use Google AdSense alongside other ad networks. However, Google’s policies state that the ads should not mimic AdSense ads or interfere with the user’s interaction with the AdSense ads.

How do I get paid from Google AdSense?

Google AdSense pays publishers on a monthly basis. Once your earnings reach the payment threshold of $100, Google will issue a payment to your bank account or via check, depending on your selected payment method.

What is the best ad size for Google AdSense?

The best ad size for Google AdSense depends on your site layout. However, some of the most effective sizes are 336×280, 300×250, and 728×90. These sizes tend to have a higher click-through rate.

How can I avoid getting banned from Google AdSense?

To avoid getting banned from Google AdSense, ensure you comply with Google’s program policies. Avoid practices like click fraud, creating misleading content, or violating copyright laws. Regularly review your site and ads to ensure they comply with Google’s policies.

Alistair RobsonAlistair Robson
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Alistair has been with Google for the past three years and is a senior member of our Partnerships team. Working in the UK and Ireland markets, he is experienced with developing relationships with key clients from across broadcasting, local news and magazine publishers.

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