By Jennifer Farley

Dollar ReDe$ign Project

By Jennifer Farley

The Dollar ReDe$ign Project is an open submissions project organized by New York designer Richard Smith to rebrand the US dollar. The concept behind the project is “that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar.” Designers from all over the world have responded to the call and as is the case with many design competitions the quality ranges from the ridiculous to the sublime.

Looking through some of the entries, it’s a case of goodbye greenback, hello purpleback, yellowback, and redback. Here’s a selection of submissions from 2010.

“Music Man” by Fabiano Pinel. “Each Dollar bill would represent a genuinely American music genre, such as Blues, Jazz, Soul, Country, RAP and Rock’n’Roll.”



“The future is now” by Jon Stefaniak. “So naturally I turned to Old Glory for inspiration, only to find an instantly recognizable color trio, the good ol’ red, white and blue.”


“Money Maker” by Lee Willet. “The characters on the bills represent a diverse array of Americans who made significant contributions to the development of our country.”



“Creed or Greed” by Jonathon Miller. “I used the official American creed on all the bills. I think it is a good reminder of what this nation is all about.”



“American Icons” by Matus Benza. “When I was redesigning the American bank notes, I wanted to create a series of 21st Century, very sleek, modern-looking banknotes, which would not resemble Monopoly money or supermarket coupons.”


“Girl Power” by Magen Farrar. “”Despite representing half the human population, women have been struggling with discrimination and suppression for far too long. I wanted to take this opportunity to commemorate some of the most influential American women of the 20th century – Amelia Earhart, Jackie Joyner-Kersee, Rosa Parks, Eleanor Roosevelt, Marilyn Monroe and Maya Angelou.”



“Relative Value” by Duncan Dowling. “We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have.”



“Tea Time” by Vincent Kettering set beautifully in Comic Sans type.


You can enter your own design here and can see all of the submissions here and vote for your favorite one here.

On a related note, there is an interesting article here on The Atlantic web site in which Pentagram designer Michael Bierut discusses the best and worst currency designs from around the world.

What do you think of the designs featured here? Would any of them make a good US Dollar design?

  • XLCowBoy

    Interesting as well is the fact that Dowling and Duncan are Pentagram alumni, hence the quality.

  • “The concept behind the project is “that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar”. ”

    This is very close to the top of the list of dumbest ideas I have ever heard on this topic.. Not to mention all of the designs above exlude our 1st President.

  • Wow, I mean seriously could these be more biased? I love the idea of redesigning the dollar but putting Obama on the $1 already and then a blatant dig at the end for no reason is just so ridiculous.

    Also, please keep the language on the USD english, please.

    Other than that, in general I love the designs and appearances, especially the cleaner ones. I really like the stacked height ones as well.

  • Anonymously

    What a joke… unreal.

  • If Canadian bands were allowed, I’d put the Barenaked Ladies on a million dollar bill. ;)

  • fn64

    well, i want to say, this is the stupidest post i ever seen on sitepoint

  • This is sick… You make fun of Palin at the end and show a hugh image of Obama on the $1. You are more than entitled to have your personal political opinions, but please keep them out of your articles!

    • I’m not making fun of anyone, just picking out some examples from the site. If you go to the dollar redesign project site and read about the “tea time” design ( the one featuring Palin) you’ll see that whole series is done entirely tongue in cheek with part of the humour being the use of the font comic sans.

  • LOL, as an American liberal, I appreciate the humor, but as any sort of realistic sets of proposed “money redesigns,” none of these even come close to being acceptable, and not just because of the partisan politics involved in the designs. It might be interesting to combine some of the elements in the Pinel and Willet designs.

    Galen, the dig at Palin isn’t “sick” just because you don’t like the political slant of the joke. I would speculate that if the “Tea Time” design was redone to feature Obama as a witch doctor, you might not find that “sick,” but hysterically funny.

    • What I think is sick is the fact that Jennifer allowed her political opinions to influence the examples in this article, not the fact that someone made the Comic Sans design in the first place.

      • Galen, I live in Ireland. I don’t vote in American elections, there is no political agenda in this post about the fictional and for fun redesign of money by a group of designers.

        I think you’re reading far too much into this post.

  • Enso

    [“Tea Time” by Vincent Kettering set BEAUTIFULLY in Comic Sans type.] Says it all. It’s a lousy design that had no purpose being amongst the others on this page and was a blatant knock on a political party. I thought websites like this were supposed to be neutral to prevent offending its viewers and risk losing them? The post in itself was interesting until it took an obvious jab in politics.

  • dsims

    Is this a redesign of the U.S. Legal Tender or the Amero?

  • galenispathetic

    Just ignore Galen. He has nothing positive to say on this website. His infatuation with Palin is obscene and his disdain for a democratic president only demonstrates his political slant.

    If Jennifer was going to throw in a political statement she would’ve put Palin on the Food Stamp where she belongs.

  • Mahzian

    some fantastic designs here, I live in Australia so we are pretty used to colourful notes, it REALLY helps to quickly identify the amount tendered, especially the vision impaired, elderly or drunk (perhaps all of the above). My vote would be for Money Maker by Lee Willet for the fact it includes other languages without looking too busy and disjointed.

  • We The People

    The concept behind the project is “that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar.”

    With the US National debt hovering around $13 TRILLION (debt clock: ), the last thing we need is our corrupt, misguided fascist government printing more fiat money.
    But I like the Music theme and the one with Sitting Bull. I doubt the latter would ever see the light of day considering the outright genocide committed against the original inhabitants of this fu*ked up land.
    FYI: PetroEuros vs PetroDollars

  • cmm912

    Who is funding this little money effort, does anyone know?? George Soros??

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