Improving the Customer Journey with Flatfile’s Data Importer

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Close your eyes and imagine what it is like to import data into your application. Now open them.

Does it look something like this?


The typical user experience when importing CSV data to an application.

When creating a new or improving an existing product, building useful features is, of course, priority number one. What many forget, though, is that in innovation is wasted when the product experience is not intuitive. When crafting the customer journey, a product manager must pay particular attention to the customer's first steps.

In many products, the data importing process is one of those early steps. Unfortunately, it is often a major pain point for the customer. This isn't all the PM's fault; we've come to expect data import to be a lousy software experience. So we keep sending customers to complex templates, long support articles, and cryptic error screens, often within the first few minutes of their journey.

Not anymore, though. Flatfile offers a simple solution: an intuitive, plug-and-play data importer.


Flatfile enables user-facing CSV imports into apps using Angular, React, Vue, Ruby, PHP, and more.

What Is Flatfile?


Provide a world-class CSV import experience for your users without pre-built CSV templates, or intimidating documentation.

Flatfile offers software companies an alternative to building their own data importers.

For users, that means no more jumping through hoops to upload their data. Now, they can use Flatfile's platform instead for a seamless, smooth, and supportive data importing experience. Flatfile is designed to support users of any technical skill level: firefighters, real estate agents, and data analysts all leverage the Flatfile Importer.

For PMs, that means no more worrying about handling the UX and engineering complexities of data import. Instead of planning a whole sprint – if not several – on building a custom solution, PMs can hand their engineering team Flatfile's documentation and get an elegant, crafted experience in a day. Put simply, Flatlife takes the pain out of building and maintaining a data importer, and lets product teams focus on innovative, differentiating features.

How Does Flatfile Work?


Flatfile allows imported CSV files to be mapped to specific data models seamlessly along with intuitive data validation.

Flatlife lets users upload their spreadsheets with just a few clicks. They can also manually enter their data.

Once the data has been uploaded, Flatfile asks the user a few simple questions about how their spreadsheet matches to your product, ensuring that the data is aligned with the correct field (e.g. first name, last name, email address, etc.).

The final step is data repair, where the user can review and update their import to correct any data errors. These errors appear based on validations you can pre-define, ensuring the tidiness of data before it ever hits your product database.

Once these steps are complete, the user is back in your application, and you have a clean, structured set of JSON data that's easy to pull into any database.

Meghann, Product Lead at Digsy.ai says: "When we were looking for solutions, we knew we could either build it ourselves or try to find something. Our product lead at the time heard of Flatfile. He presented it to the team, and ultimately we decided to implement Flatfile. We didn't see anything else on the market."


Your world-class product deserves a world-class data import experience.

Why Should You Choose Flatfile?

When a user is importing data to your product, they want to use it and they want to see its value. Don't let them get hung up on spreadsheet templates and intimidating documentation. Flatfile takes most organizations less than a week to implement, and it gives users a simple, smooth, and delightful data import experience. Get started with a 30 day free trial and see how Flatfile.io can improve your customer journey.

Visit Flatfile.io.