With over 100 million daily active users in the US, YouTube surpasses TikTok’s 50 million.Both platforms offer unique benefits and drawbacks. If you had to select only one for audience building, which would you choose?
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I would choose YouTube. The reason is that Tiktok is on the verge of being blocked and this can negatively affect business. In turn, YouTube Shores also offers Tick-tock features, but there are differences, especially in the selection of videos and its promotion. Advertising will be more useful on YouTube, in general, it is worth following the policy here to understand.
You should note that…
Why would I have to select only one?
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Be omnipresent. Create content and upload everywhere not just on youtube or tiktok. Upload to instagram, facebook, pinterest, linkedin. These days vertical videos are supported on almost every social platform.
If you want me to still pick between youtube and tiktok, then I would pick youtube.
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TikTok is awesome for quick virality and trends, while YouTube Shorts works better if you’re already on YouTube and want to tap into a bigger audience.
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Depends on your content and goals! If you want long-form, evergreen content, go with YouTube. For fast growth and short, viral content, TikTok is the way. Personally, I’d pick YouTube for its longevity and monetization options!
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