That’s exactly what I am trying to avoid.
“Oh, you have $5 million. Well, the cost is $5 million dollars then!”
I’m guessing that you are going to be conservative and aren’t in the position to spend 10k on a logo/marketing/branding straight out of the gate.
You’re changing the topic.
(I did not ask how much it cost for a Logo + Marketing Strategy + Branding Strategy.)
I just asked about how much a decent graphic designer would charge for a Logo.
So for your new business, how important is the branding going to be?
Branding is VERY important, but I’m not asking for help with that.
Some folks can get away with delaying this for a decent amount of time to see if the business is going to work. They get fairly generic business cards made and letterhead, which as long as it looks smart, will suffice.
Thus my desire to have a Logo. (Heck, I had to put my business on hold for nearly a year because I couldn’t come up with a name?! Now I need my company’s name to “look pretty” and not be just Arial 12pt font!!!)
Some businesses require a higher degree of visual representation too, where other industries visual components are a give or take affair, lots of the accountants and lawyers I know locally aren’t winning any graphic design awards with their logos…
The best and longest lasting logos are almost always SIMPLE. (e.g. Think IBM, Nike, FedEx, Sony, CNN, etc.)
Really it needs to be you who decides what your business is worth and what to spend. I would suggest that it is more important to find the right person/designer than how much it costs.
I agree the person is important, but so is the cost.
Why do people always drag these “order of magnitude” questions out?
Since you won’t answer this question directly, I will assume that creating a Logo will start at $100,000 and go up to $1 million. Since I do not have that much $$$, I won’t be able to afford a Logo. Bummer.
Whew! That was easy!
Personally I charge and hourly rate with a minimum of 1 hour. It gives clients flexibility to decide how much fiddling and refining they want to do. It isn’t the best business model but I’m a single person operator and it pays my bills. I don’t have high overheads and so everyone wins. If you find someone like me versus a design house where the overheads are higher, more staff, etc etc you are going to be paying more.
Yeah, but at $100,000 per hour, you still aren’t cheap!!
A word of warning too, if you do look locally ask to see recent examples of work. Any designer confident in their ability won’t hesitate to find something to show you. If you like what you see ask some questions about the brief they were given and the process. Again any confident designer will be happy to discuss the ins and outs of a project without getting overly defensive.
Okay. Good idea.
Chances are that you will have more than just a logo that is needed so it may be worth looking around locally for another business you can go to for advertising etc. If you find someone you like those relationships can be valuable for your business too.
True.
I guess it might be helpful for the conversation if you tested your brief on us or at least mentioned what kind of parameters you are working with (nature of the business, run from home or offsite, numbers of staff/solo operator etc etc). Don’t do that if you aren’t comfortable with releasing that sort of information but certainly it would help to refine answers if we have some of those details.
Cheers
Yeah, unfortunately, I don’t think that is a good idea. It would help add specificity to our conversation, but this IS the Internet…
Debbie