What is difference between Branding and promotion?

Hello friends,
We want to know about Branding and promotion in marketing.

Sorry but If you don’t know the difference between branding and promotion then you might as well stop doing whatever it is you are doing right now.

Branding - i assume comes from the act of marking one’s cattle with a specific symbol (to brand) and now refers to how a company looks i.e. it’s logo, colour palette, ethos, name

Marketing/promotion - the act of pushing said company into the public domain via website, adverts both printed and online, in store adverts, marketing stunts, press stories.

3 Likes

well both are the subset of advertisement .Basically it has its own importance. branding is simply giving an identity , name, feathures to a product. And promotion is the way of informing about a product which is new in the market.

Branding is to build awareness of company
Advertisement is to build awareness of company products

The Brand is shown a business identity, reputation which is peoples can come by the brand name.

Promotion is that advertise your business services and products.

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