I have an issue with a client complaining that her website, which has existed for some years, is not showing up as she would like. And to be honest, she is right about that.
I have been reviewing the structure of the page through Ahrefs, checking about just everything that comes to mind using Google Search Console, but I couldn’t find what would stop this website from showing up under that search.
The cherry on the cake is that another one of my customers is just showing up fine on the same search.
Well the first stop should be Google’s search console which provides the tools for showing the number of pageviews, ranking metrics etc. There you will find (under Indexing) the pages report which often tells you how many pages are indexed and not and reasons for not indexing.
Having armed yourself with that data, I suggest you also go to Googles PageSpeed Insights which can be used to measure and check out things that might be causing the page to be slow or not indexed for a number of reasons. As you might expect you want the page to be using good practices so that it is not going to be axed from the index and wind up in your “not indexed” section of the search console.
Tips to also follow is that she should make sure that she is using keywords she wants to rank for in her content. Don’t keyword stuff, but make sure that if she wants to rank for Venta Casas that she is using that in the content itself, descriptions, page titles etc. Content is king and always will be when it comes to search.
Mix these tools, read up on the reasons, fix the problems it identifies and test again through pagespeed. Then give Google a few weeks to reindex and re-evaluate. Ranking on search is an iterative process and takes time to measure, improve and reindex.
Always keep in mind what she is also going to be competing against for those search terms. If she wants to try and target just “Los Angeles” she is going to be competing against other real-estate companies with millions of dollars of advertising and SEO spend since that is a hot real-estate market… usually. She might be better served to go for more niche keywords that set her apart from other competition.
As written in my original post that was indeed my 1st stop. And I didn’t see any red flag from the Console. I will have a look at Google PageSpeed Insights.
You might have missed the part where I wrote “Los Angeles area, in Chile”. So, no, they aren’t real estate companies pouring millions of dollars into advertising here
I have done the same website for her competitor and it is coming up fine with the same keywords. (And he has got about 9x more traffic)
At one point, I was wondering whether the fact that her domain name is .com, while her market is local—specifically Chile—might lead Google to favor a domain with a .cl extension instead.
In my experience, websites don’t show up in Google search results if they are new. Maybe Google gives importance to old sites, and its focus shifts slowly towards new websites.
My advice is to focus on improving content if you have a physical business office, and submit to business directories. Don’t build backlinks if you are unsure of your content.
Could be a case of intent mismatch. Broad phrases often surface portals or aggregator sites. You might experiment with schema markup and FAQ blocks to improve relevance signals.
Both websites, the one that comes up fine in Google Search and the other one, are old websites.
I don’t understand what you mean by that.
I am not sure about that. I understand the concept of backlinking but I reckon that the tools mentionned in that article are generating backlinking from Link farms.
To be honest I am not sure that having a link in, say, postlinkdirectory.com is a good thing.
I hadn’t realized that there was a Los Angles in Chile, doesn’t surprise me though, the US rips off a lot of city names… and I mean A LOT. I didn’t think Los Angeles was another.
That does beckon the question, is there going to be some back and forth competition for keywords between the two? Might play into another factor of SEO rankings. Definitely something to take a look at.
Anyways, if you looked at the Google search console, you should see the issues stopping it from indexing and ranking. The tool is pretty good. Even if she had “no indexing” on, it would show there. Hmmmm. Something simple is being missed somewhere I think.
