How good is video marketing for website promotion? Your input is greatly appreciated.
You will get a good traffic with it if your video marketing is effective to the viewers. Also, there are some guidelines you need to follow in able to be viewed in youtubes…
7 Killer Tips For Optimizing Your YouTube Videos
* Create outstanding content
* Optimize your YouTube Channel
* Use keywords cleverly and in the right places
* Add URL’s in the right places
* Link to your videos from where ever you can
* Provide plenty of social proof for your videos
* Ping your YouTube channel as soon as you add new content
Honestly, with the rise in social media and transparency on the web, video is almost a must. People need to see you. They also want to see you. If you’re selling products, they want to see those too before they buy them (or at least hear good things about them). All of this increases transparency and builds trust, which is the biggest thing you could do if you’re selling anything.
If you’re selling digital, there’s product walk-throughs and demos, which will increase conversions. If you’re selling services, there’s video testimonials.
You can definitely work video into anything you do online, but you need to do it somehow.
Well, I’m in the “don’t show your mug if you shouldn’t be seen” camp. Some people are not good on video and it hurts sales if they aren’t. Also, most people can barely talk without darting their eyes, umm’ing and ahh’ing frequently and worse they couldn’t sell themselves out of a paper bag.
But, if you can overcome all those hurdles then by all means video yourself. Keep in mind that the attention span of the average visitor is darn near zero so your video had better be exactly what they are looking for and use a hook right away. The ole’ “I’m going to give you something incredible at the end of this video.”
Personally, I can’t stand them. I can read/skim way faster than someone can babble their way through a poorly written script. GL
That’s a really good point.
I interviewed Tellman Knudson a while ago, in case anyone’s familiar with him, and he gave some really awesome advice:
(Something to the effect of:)
“If you’re sociable, charismatic, and good on camera… Use Video.
If you’re all of the above but hate to be on a camera… Video isn’t for you, but you can use Audio.
If you can sway people with words, but are more shy… Use Words.”
Everyone has their medium. If you’re shy and can’t sell your way out of a paper bag, video isn’t your medium. Likewise with articles, podcasts, and any other form of content.
Stick to what you’re good at, and it will come across in your message.
As a side note: I like both video AND written content. I always do my blog posts that way since it appeals to both crowds: those that I resonate well with visually, and those that prefer to skim.
It’s all about getting your message across, and doing so in as many ways as you can to as many people as you can, preferably without isolating anyone by not including a medium they resonate back with.
Hope that helps,
It depends on nature of your site. I know some people promoting their sites via social media networks (videos, images, etc.) and they do great. However, all of them use automated software to achieve goods results (I’m not sure how easy it is doing manual submissions).
I am loving this Forum…i am currently working on a press release…while I am also doing article submissions as well as deep back linking …very exciting
I will let you know of my progress…Aloha!