Three winning strategies for setting up Google Adsense

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Adsense is, without question, the best, most comprehensive and most accessible advertising service for small business on the web. That said, there are a few things that you need to keep in mind when implementing and running Adsense as your advertising platform of choice. Testing is everything! New to advertising on your blog or small business website? If you want to maximise your revenue you need to be prepared to start testing and experimenting with your ad layouts, your unique tone of voice, the ways that you are interacting with your audience – yep, basically with everything to do with the way that you run advertising on your site. Why? Because you have an audience unique to your platform and (ideally) content, tone of voice and indeed information that is yours to own and optimise. In this sense Adsense’s ability to provide you with unique data about what works and doesn’t work for your audience is key, because used well it can mean huge differences in the ability to optimise the monetisation of your site. There is a lot of help out there in this regard in both industry specific and general information on how to use Adsense, how to make the most of audience targeting, offers, content optimisation and many other strategies for making sure that you are getting the best out of the product – just be aware that general knowledge won’t always be enough and that continuous testing is the best way to make sure that you’re getting best value. Follow the…

How to earn more than Google Adsense

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