Syndication

Hopefully this in the right spot but does anyone have any idea as to how some of these websites geared towards real estate syndicate (for example) virtual tours to youtube and all of the other social networking websites?

So when someone does a virtual tour (fills out a form with needed info, next page uploads photos, next page has a list of these social sites with a checkbox)

So when they complete that process something is then saving it as video. Any idea as to what that program is?

Just found an example website onetruemedia.com