Hey everyone,
I’m helping a boutique real estate agency that specializes in luxury properties in mountain resort towns like Aspen and Breckenridge. We’re competing against big-name brokerages with deep pockets, so we’re looking for smart, cost-effective marketing strategies to stand out, especially online.
A few things we’re considering:
- Local SEO (especially Google Business Profile)
- Story-driven blog content that highlights neighborhoods and lifestyle
- Strategic use of social (Reels + YouTube Shorts)
- Building referral funnels with local businesses
Would love to hear from anyone who’s done real estate marketing in niche or high-end markets. What’s actually worked for you? Any mistakes we should avoid?
Thanks in advance!
Your boutique luxury real estate agency needs to check and update your semantic core. High-end buyers use specific search terms you might be missing. Refreshing your keyword strategy can boost visibility without increasing budget.
Your local SEO and content ideas are solid - just align them with these more targeted keywords
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I can say about the video, YouTube shores is certainly cool, but you should make tiktok content. Still, tiktok has a more advanced algorithm and it will be enough for you to do something viral to be heard about, for example, jumping from the roof of a house into a snowdrift and filming it may be one of the viral options. Or remember the Ice Bucket challenge, do something like that and pass it on to others, or promise a reward to those who can repeat after you. (((NOT EVERYONE in the mountains will be watered with ice water) so this might be a good option.