Predicting keyword average revenue per click etc

Marketing
1

Hi

Im trying to find out which order of my .com.au/Australian domain names I should develop. I’m new to Adsense/Adwords.

I have started using adwords Australia to get estimates of search volume and Adwords CPS for the domain name keywords.

For example (not my domain unfortunately):
CreditCards.com.au:
Credit Cards = 165,000 Local search volume AND $10.90 Estimated Avg. CPC

Using these values, what is a good “rule of thumb” to estimate revenue per click in Adsense? Is there a known/educated-guessed % revshare that google pays its Adsense webmasters?

  1. Is there anyway we can highly influence for a page which keyword Google targets Adsense on a page for, so we can target the higher paying keywords? Hope that makes sense.
    Eg: Having a page:
    creditcards.com.au/best-credit-cards.html with following tages:
    <title>Best Credit Cards</title>
    <h1>best credit cards</h1>
    Would that cause Google to use the “best Credit Cards” keywords (which has 6,600 local month searches, $20.49 Estimated Avg. CPC) for the Adsense ads?

Thanks

2

yes, you should be careful not to do the common beginner mistake of chasing high paying keywords. Don’t be ashamed of doing it since you probably read about it everywhere on forum. But you can save yourself time and money by skipping this beginner step and directly going for traffic by searching high trafficked keywords and analysing the webmaster competition within.

3

Good tips. You might be wasting a lot of effort in focusing on high paying low volume keywords, instead of low paying high volume keywords.
Firstly a lot of high paying keywords are just not popular. Some don’t get high volumes of traffic. Secondly, they don’t attract the ‘click’ like some low paying high vol keywords.

Anyway the choice is yours.
Good luck.

4

I find that there are no set rules on what is the % to earn from the estimated CPC… I can still get clicks ranging from $0.15 to $5 for a CPC of $10. I think interest-based settings will also influence the earnings.

5

I can answer your second question. Yes, you can target the keywords like this:
from google’s site

To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start –>

<!-- google_ad_section_end –>

Be careful though! When you start become too “made for adsense” it is not uncommon these days to lose your account, especially if you are in the first year or so of having an account.