Pinterest is a great site to increase your business leads and sales as it converts more users into buyers. Unlike most social networking site, Pinterest focuses on visual content; whereas, other social networking sites focus on written content. As images and videos are a huge marketing tool at the moment, Pinterest users will see a product they like in a photo, which encourages them to buy it. This is more effective than reading about a product to encourage a purchasing decision. As a result, Pinterest is a huge benefit for retailers looking to increase their sales.