Thanks for your comments. Yes, you did mention some good points. I've done some research in the meantime, and it's somewhat clear to me from other web publishers, that this is not an option for most websites. There is hardly any information from Microsoft itself, and their "user" forum is all but deserted....that combo of facts basically speak for themselves. Unless we've missed something, we don't see any point for small-medium websites to go in this direction.
One of the main things we want to "sense" if you will, was how many people have actually used AND benefited from this service. So far, 0 replies, 0 comments about actual experiences with this service. Let's see what happens in the next few days, but this says a lot so far.