Link specific time in video clip like Youtube

Sitepoint Users please help,

I am looking to develop a video player that allows users to have the ability to playback video from a specific start and end time in the video selected. Youtube and Google offers this to there users based on a URL. Is there a way to do this without Flash or HTML5? Trying to support the iPad.

Any suggestion or a starting point would be helpful.

For a video player, you need one or the other.