Link exchange will be relevant or high pr?

Marketing
1

Hello friend what techniques we follow on link exchange well be focus on high pr or low pr with theme relative and why for example
i want to link related to travel site now some one link exchange me with high pr but it is not travel related site and another one have low pr but he will give me travel related site. now which link is more useful to me and why ?

Thanks

2

well I’ve been requesting link exchange too… and that’s one that i also consider… and if the page is indexed by SEs… and of course relevancy…

3

PageRank isn’t all it’s made out to be. You are far better off getting links from good quality relevant sites, even if their published PR is lower, than from high PR sites that have nothing to do with your business.

Two reasons:

  • A high PR site that is giving out links to anyone who wants one is going to have billions of outbound links, so the PR will be spread very thinly, meaning you get very little benefit from the link.
  • A relevant link exchange will help Google to know the relevance of your site. If your site is linked to from a site about travel that links to loads of other sites about travel, Google knows it is about travel. But if it’s linked to from a site that also links to farm wholesalers, real estate, IT consultants, fishmongers and astronauts, Google won’t get as good a picture of what your site is about and what it is relevant to.