Maybe a beginners question but there are few others on here so here it goes:
We all know that getting an inbound link from a site with a high PR is better than from a site with a low PR.
My question is what is the real value of PR as valued by Google when it finds a link on a webpage?
Is it the PR of the page that has the link, or the value of the website(its main home page).
In Example: Webpage “google.com” is PR10, and I have an inbound link to my site on another webpage: “google.com/nonsense.html” which is PR2.
What will Google count as the PR value of my link in such case?
The reason I am asking this is that a links page on my site dedicated only for exchanging links is usually a low PR page unlike a page with a real content. Can I create a special links page which may have a low PR and not attract exchanging links, or should I try hard to put my outgoing links on my main content pages?
Do I have to create inbound links to my special page that has the outgoing links for the links exchange (page “mywebsite.com/outGoing_links.html” )?
If Google values the PR of a link “per site” and not “per page” then I dont need to do that.
But, this raises the question:
Should I work on getting many inboung links to my webpage that has only outgoing links to other sites(no other content)? That will give it a high PR and attract requests for links exchange.
An important distinction for those new to SEO…Google ranks web pages, not websites, therefore they consider every single page on the web separately. Part of their algorithm certainly considers your top level domain, but that is only one of many factors that go into ranking pages.
To your question of spending time directing links to your reciprocal linking page…It should make that page more valuable to link partners, however the time you spend gaining links to that page would be better spent in directing links to the pages that convert for you. Also, you should only be considering reciprocal links as a minor part of your overall link profile. Reciprocal links still work to a point and are good for determining your neighborhood, but they will only get you so far, and you should have a more diverse link profile.
Benefits you getting from inbound link is depends upon pagerank of the page where link to your site is present. So benefits to your site is calculated as
= PR(that page)/no. of outbound links on that page.
Can you suggest what should a “diverse link profile” be?
I heard that about a week ago, Google started to rate articles and their links much less than before. Google made a real significant change in their algorithm which will effect blogs and articles. So my question is, where else do you recommend to build links in addition to links exchage?
