I work in a software company, and our software (this software is used by developers) is really the best of his kind on the market today, seriously! My boss only use google addwords as advertisement, sometimes he also advertise on sites like phpkode or hotscritps.
Is this enough? how to show developers our products?
I have no advertisement knowledge at all and i want to come with some nice ideias about it, can you guys help me?
I also think that you should start your own affiliate program and place it on Affiliate Network and other Affiliate-marketing related sites, and you will find people who will be marketing your products for you for comissions from every sale/lead.
If you have a team of programmers, this won’t be difficult for you at all.
If your software is good, try to joint venture and promote the software to customer lists owned by other businesses. Look for others who have a list of customers in your niche, negotiate a deal where they get a percentage each sale, and then sell your software to that list.
It seems google has this whole seo so complicated that I’m seeing Big law firms with links or backlinks on there sites that shouldn’t even be there just to grt there page ranked higher. What gives besides giveing google more money?