I am thinking of starting up an email marketing campaign for our website and I want to know if this is still an effective way to promote our services
If yes, then what are the things that I need to consider to make this campaign a success?
Thanks
Email Marketing is very effective way to promote your website. I tell you procedure of Email Marketing-
- Set goals and priorities
- Design template – See Template Design Process
- Prepare lists and import into Email marketing software
- Write copy for article.
- Copy templates and add content to create each mailing
- Add database personalization functions
- Add campaign tracking functions for web analytics software
- Send Campaign
Try researching more about your target market in your email especially if you already have a good lists of potential clients/customer.
Consider a good and not too ad-like newsletter format for your emails so that your subjects will not be annoyed and click on the unsubscribe button.
Email is one of the most powerful and yet one of the most dangerous mediums of communications and yet found inexpensive and very user friendly approach for great rise in business to business marketing
Exactly … but what’s personal about that? They’ve mail merged your name into it, but that’s it. OK, so further on, they might have tailored the offer to your profile but it doesn’t look like it from the first coule of lines … it looks like it’s generic waffle with your name slapped on the front. That isn’t what we mean by ‘personal’.
It doesn’t have to personalised … it’s more about making it seem real and human, like the difference between someone from the company chatting to you face-to-face over a cup of coffee or standing at the front of a large room of executives giving a PowerPoint presentation.
One of the best companies I’ve found for that are Gü. Everything they write – whether it’s on their website or on their product packaging – is in a friendly, slightly tongue-in-cheek style that draws you in. For example, just by going to their website to check the URL, I get suckered into entering a free prize draw. And I never enter free prize draws. That is what happens when you make the writing feel personal.
And how do you get that 400,000 user list? Or are you suggesting buying in bulk and playing the “it’s not quite spam even if you think it is” game?
Nobody mentioned PTRs, Email marketing means also service promoting through emails. You can send over 400,000 people emails really cheap and you can get great feedback, using paid to read programs, there are really big ones 2. Reliable, cheap and quality services.
Email marketing shouldn’t be that hard, just need a great content, offer, service:)
Good luck!
How webmasters manage sending newsletters for 100s or 1000s of opt in subscribers? Do they use any third party services or send on their own? Which web hosting providers are good when we need to send news letters to thousands of customers? I understand that some hosting providers allow only 50 or 100 emails per hour which takes forever to send emails to say, 1000 customers.
Actually, I don’t agree with that.
Give me a nice big, attention grabbing:
ORDER TODAY AND SAVE $15
Include one or two large product pictures with this.
In my book, it certainly beats the:
Dear John Doe,
Here at WeSellAnythingThatYouWant.com have been thinking about how can can best suit your needs. After profound thought we can confirm that we can offer you a personal special deal… (How many people bother to read even this far?)
Make it as human and personal as possible. A person to person approach is the only approach that gives results these days where email marketing is concerned.
It will look nicer with a bit of style. In my experience, it’s better keep it short and sweet, as people don’t have time to read stuff. The best ones, in my view, have a nice image at the top and have links to useful articles on their site, with a little bit of text for each. That’s the most likely way to get people interested in what you have.
I really like the email template being used by CampaignMonitor for their mailouts at the moment.
Thanks a lot
I am in a process consolidating everything and getting ready for my very first newsletter to be sent out.
What can you suggest about the content of the newsletter? Should be a long one or a short but concise one
Should it be all plain text or images will do?
Email remains the most profitable digital marketing tactic although competition from mobile and other channels are closing on in.
The key difference to remember is that email is push marketing vs pull meaning that you are working to drive results from customers and prospects you already know rather than bringing new people in. Thus the first element to your email campaign is not sending a single message but rather building your list – since you’re starting new you can follow the best practice here: capture an email as a minimum field but follow it up with a few data points to segment on down the road for those willing to share.
The basics are straight forward: create a compelling campaign with strong creative, a good hook [offer] and deliver it properly so people see the message.
Depending on your brand you can try going beyond the offer to share content – this increases open rates when done right but becomes harder to keep up with and can make your emails less sales focus so it really depends.
There’s also a lot to test in a good email campaign: creative format, offers, subject lines, the day & time you send your message, etc. The more you hone in on the details as they relate to your audience, the better.
And of course don’t underestimate the value of segmentation as your list grows. Someone who has never purchased from you is different than the guy who purchases daily who is different than the one time purchasers of each item type and the more you hone in on who people are, the better they tend to respond.
http://www.clickz.com/category/email/email-marketing-best-practices
http://www.kaushik.net/avinash/email-marketing-campaign-analysis-metrics-practices/
Note: I’m assuming you’re talking about email to your own base. If you were referring to purchasing a list, move on… that died off long ago.
I work for a client that has a long history of email marketing for their single product.
For this particular client, the conversion rate for click-throughs from an email are far higher than from organic SERP click-throughs.
My client’s email list is:
- An opt in list
- Consists only of customers who have already purchased the product at least once
- Managed by an email marketing company
Requests to stop receiving emails are dealt with promptly.
The email content my client uses is very basic. Just one main topic per email. Not many words. A picture or two. And, most importantly, a call to action such as “Order before midnight Sunday and get a 10% discount!”
If you can get it correct, email campaigns are a gold mine.
Hi Ted
Thanks a lot I could use those tips you’ve listed
Yes, I am talking about email to my own base
Thanks Madeira
Really simple tips
I want things to go smoothky as I start my email marketing campaign
Testing your email thoroughly, design and content should be clear and simple targeting the point, Branding ,Enticing Subject Line,Immediate reply re all some of the
important tips to be kept in mind for email marketing
Email marketing is a cost effective technique to bring traffic. But you have to be very careful when doing email marketing. If you are doing bulk email marketing try to use free email address to send emails. Don’t use your company email address.
Optionally you can use opt-in email marketing. Here you will send emails to subscribers. So it’s less likely you email goes to spam folder.
Why would you want to use a free email address to send emails? The only reason for doing that is if you know that you are spamming, and don’t want the fallout in your main inbox. Well here’s something to think about – if you don’t want the flak from thousands of bounce reports and angry emails from people who don’t want your junk, they don’t want your junk, and you will be doing your company far more damage to its reputation than you will gain from anyone stupid enough to click on a link in a spam email. Not to mention that in many countries it is illegal to send unsolicited commercial email.
Any marketing email I get from a free email address will be immediately binned, because it looks dodgy from the get-go. Only people with something to hide would avoid using their company email. Sure, you might want to set up a separate mailbox for the mailing, so that instead of going from info@domain.com it goes from newsletter@domain.com, but you still want it going from your own domain.
Have a look at Campaign Monitor, MailChimp, & Constant Contact. Besides the software that each has created, they all have a wealth of related information too.