I have spent a long time developing my firs website
I have made the SEO work “by the book” and have put aside some money I’m going to use for website promotion.
I have browsed the net to find ways to market my new site, but it’s not easy to make the right choice on how and where to spend money on banner space, text links and so on…
I was wondering if anyone know about a good site where it’s possible to get an overview over websites that have ad space for sale (with prices)? I’m looking for a site where it’s possible to bid on a link or an ad space.
I know there are large sites like adbrite and google, where you can advertise, but I want to advertise my site within a niche category. Therefor I would prefer a site where I can pick witch website I want to place an ad on.
You can take a look at websiteshape.com, where you can buy and sell banner ads and text links on the auction. Google also has a good program for banner ads, where you pay for just page hits.
There is a site that I tried which is Simple WebSite Marketing It is very cheap to run ad there. My problem with it was most of people who visit my site left in less than a minute.
Adwords uses relevant system. So you will choose keywords from you niche and your ads will be placed on sites that are relevant to your site.
The system is quite good.
What is your niche?
I think your can use PPC of google as well other search engines but before doing that you need to chose the correct keywords or niche of your services. Chose that niche which clearly describe your website services…
There are few ways to go about.
Below are some suggestions for you to consider.
For paid traffic, you can go for Google Adwords (i.e to advertise your site)
Word of caution when using this method:
You must set your daily budget, or else it might blow your pocket.
For free traffic, you can consider the following methods:
(1) Article Marketing - this can be good and is a evergreen strategy (helps to provide backlinks and unique quality content to your site too)
(2) Video Marketing - this can go viral and helps to bring awareness about your site
(3) Facebook Marketing - this can also helps (please do not be too aggressive in this, as Facebook is very stringent on spamming now)
To promote a new site - SMO is a good option. As you do SEO for ranking, which might take time… meanwhile you can start a promotional campaign, establish your presence on all major social networks like twitter, facebook, linkedin etc. connect with people relevant to your field, interact with people around, keep posting or sharing something useful and interesting. create communities on the these networks. If you do SMO effectively, you can drive good amount of relevant traffic to your site and get leads as well.
Apart from social networking ,Guest blogging is another good option to spread the word about your site, product and services.
Try to do link building manually to Online Directories, Search Engines, Press Release Sites and Article Sites. The main advantage of manual submission is to increase the
page rank in a short span of time which cannot be achieved with automated submissions.
About your first question, i would say you would need to make sure your website is well optimized. You will have to make sure that your on-page optimization is perfect and than work on off-page optimization and search engine marketing to promote your website.
About placing ads, Google adwords are best and yes it would place your ads within your niche. You may try facebook ads, it would display your ads to only those profiles having interest in your niche.
Saying “Get on social networking” is no less vague than saying “Advertise your site” opening a facebook page is not a marketing strategy.
I’m going to go out on a limb and say that since OP already mentioned SEO and paid promotions he doesn’t need to hear the same few tips saying the same thing.
My idea, start working on polishing your content and then, when your site is really worth publishing, try to find already established blogs or other sites and create contributor content that’s also worth publishing and get them to publish it with (subtle) links back to your site.
Once you build some presence, focus on building relationships with the visitors you do have.
That said, absolutely NOTHING will compensate for a lack of good, clear content. I’m not saying you don’t have it, but I will warn you that the internet is a boneyard for would be viral sensations who pour some money into adwords but still find themselves crushed when they can’t back up their site with content and fail to go viral.
