Here are a few options and tips to drive more targeted traffic to your website:
1- Grow your social media presence. Create and become engaged on your company’s Facebook page. Tweet often about relevant news in your industry. Seek new strategic relationships from your LinkedIn page.
2- Optimize your website for the search engines by having relevant key words, titles, and meta descriptions on your website. On-page text and copy plays a vital role in ranking of websites. Without a vast knowledge of SEO, the wise thing would be for you to outsource this aspect to professionals.
3- Release remarkable content and build up back links to your website. Submitting and syndicating all forms of content around the web is a great way to increase search engine rankings and drive search traffic to your website. Videos, articles, press releases, podcasts, and social bookmarking are a few types of content that you can submit to various websites.
4- Paid Traffic. There are many ways to pay for website traffic. Facebook Advertising, Google, Bing, Yahoo, and just about any website that has a significant amount of traffic can be a potential avenue for you to pay for advertising. When doing paid traffic, be sure to start small, carefully analyze results, and grow accordingly.