can anyone advice me how to increase my organic click through rate. I have some lots of top 3 positions for competitive phrases, and I am only returning about 2% of the traffic.
Example I have a number 2 rank very relevent to my site and it has 300,000 searches a month, and i am only getting 1000 click throughs. Should I make my titles or desciptions more call to action?
If the search terms that you’re ranking on are quite broad then they might be searching for something other than what your website offers. Keep this in mind.
Hyperbolik, precisely.
CTR is all about relevance, and about the effectiveness of the description and tittle of the site/page against the query that has been made. Ideally, if you have a unique meta description for each page, unique title, and if the content matches all of these elements and Google happens to place it in the description, your CTR will improve.
The best way to improve your click-thru-rate (CTR) in your organic results IMO is by optimizing your meta description. While it has little or no effect on rankings (none at Google), it DOES have drastic affects on CTRs. Some engines show the meta description all of the time as the snippet. But Google doesn’t always show it as the [URL=“http://www.canonicalseo.com/google-snippets-in-search-results/”]Google search snippet.
The first trick to optimizing the meta description is getting your meta description to show up as the Google snippet as often as possible…
The second trick is wording the meta description with a call to action so that users will be inclined to click-thru. Be sure to accurately describe what the user can expect if they click on the link to reduce bounce-backs.
The best way to improve your click-thru-rate (CTR) in your organic results IMO is by optimizing your meta description. While it has little or no effect on rankings (none at Google), it DOES have drastic affects on CTRs. Some engines show the meta description all of the time as the snippet. But Google doesn’t always show it as the Google search snippet.
The first trick to optimizing the meta description is getting your meta description to show up as the Google snippet as often as possible…
The second trick is wording the meta description with a call to action so that users will be inclined to click-thru. Be sure to accurately describe what the user can expect if they click on the link to reduce bounce-backs.
Great comment. Basically, the meta description is like a teaser or a sales pitch in showing why the searcher should come to your site. Thanks for the comment.
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