What stats are you drawing that conclusion from?
As totom said in this thread Email Marketing is Spam and Dead
That’s a great statement but flies in the face of thousands of success programs from retailers, manufacturers, service companies… even new ventures like GroupOn and LivingSocial, Facebook [they relied on email for years], Twitter. That’s real data and while there’s been a dozen people to say the same thing you said, I’ve to see anything showing the “Death of Email” in actual dollars, opens, use satisfaction, or any other performance metric.
So while I’d agree that SPAM has been dead since, well, since it started that’s not the same as email marketing… not by a long shot.
Email habits have changed, there’s demographics that are considered non-email users but overall the data still supports that communicating to your own list [not something you buy or steal] is the most profitable form of digital marketing.
As much as things change, they have a way of coming right back and the tablet / smartphone has done more for email than any other change I can recall in the last 5 years. Now we check it whereever we go and as a result the big struggle isn’t how to replace email but rather how to insure it’s mobile friendly.
I agree with totom. But cam you explain what you mean saying that the mechanics have changed, the format has evolved…what mechanism and format?
Easy enough…
The mechanics are how we go about getting and sending emails. Once upon a time someone buying from your website was a name. Now we need them to be able to optout in the process and ideally be asked to optin. Throw in an easy remove link in each email. That’s legit emailing.
Formats are an ongoing evolution. At first people used long emails, even newsletters talking about products. Those became shorter and more image heavy and then people claimed they didn’t get delivered so many jumped to text. But text isn’t sexy and since the goal isn’t 100% usage but rather a strong response from a smaller group, images came back… mobile helped with auto image downloading. Now the struggle is over how to address mobile browsing from those emails as so many people open them around in-store purchases.
As far as this “it doesn’t work” bandwangon - I’ve seen a dozen members make the same claim but no one shred of evidence to support it. Does anyone have an position beyond their "feeling"that even remotely supports email being “done”? It’s kind of like saying coupons are dead just because you don’t clip them.
Stats from last week. http://www.responsys.com/ourstory/news_entry.php?entry=2771
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