How do new social sites attract members at startup?

[QUOTE=TomB;5327811]Before you ask “How” you need to successfully answer “Why”: Why do you want to build one? Who’s going to use it? What makes it different from the others? Will you get enough people to use it to make it different than the others? Does it fill a niche that others are missing? What kind of people do you expect to use it?

Google developed a very competent social network but with competition from Facebook very few people use it. And that’s the problem with social networks: All the content is user generated; the only reason people go on there is for other users. If you don’t have users you won’t gain them.[/QUOTE]

I always wondered, how social network sites, like meetic, or match, starts? I mean, if you developed one similar site, your initial users will be 0, and that is one of the reasons i never start this kind of projects, any thoughts about that? how this kind of sites starts? faked registered users? how do you atract users?.

Sorry about my english,
Vince.