Hi there,
I’m targetting a number of fairly competitive keywords on an established site with a diverse link profile with a solid architecture.
I have several category pages that i want to rank for their targeted keywords yet it’s still the homepage that ranks for those queries.
These category pages have both internal and external links pointing to them. The external links are keyword rich exact anchor text and variations for the targeted keywords.
Is this fairly normal that with continued link building to category pages, will see those rank rather than the homepage?