Google Adwords. Experience and mistakes

Marketing
1

Hello to everyone.
I’ve engaged in setting up and optimizing Adwords. Professional advice needed - tired to stumble on own mistakes and Google “traps”.

Also (for the exchange of ‘’trigger a backflash’’ experience) will describe my own mistakes first, which I have already solved.

In brief:

  1. I have created groups on primary keys. In each group sets of keys 1-5 are extremely similar.
    (Advice) 1 key phrase for a group + 2-3 textual Ads
    (+) Very useful for selecting the most useful Ads

  2. In each group several textual Ads. The key phrases are included in texts.
    (Advice) Consider 1-2 key phrases in the Ads texts + in the URL address
    (+) Improves key Quality score

  3. Keys Quality - from 7 / 10 to 10/10
    (Advice) Previous advices. Plus the presence of key phrases on Landing page is necessary.
    (+) Google watches everything:) and rewards in the form of Quality Score

  4. Regularly update negative keys (according to search history (“Keywords> See search terms> All” option))
    (Advice) Exclude phrases by using which you should not be searched for by your future prospects (Free, freeware, cheap, etc.)
    (+) Get only targeted traffic.

  5. I use the Display Network based on selected websites.
    (Advice) Google has a tool - Site and Category Exclusion. Necessarily to exclude all irrelevant for you websites. (By default, all are included in Google.)
    (+) Avoid tons of junk traffic and budget exceeded.

My problem now - very low traffic and click rates. I have been testing for a week already.

I tried to solve the issue by following methods:

  1. Adding keys to groups. I have added all types (Broad, phrase, match) for each key. It’s weird, but some say that may help (just placed them - still waiting for results)

  2. Cost determined by the key type (Match - maximum, Phrase - medium, Broad - minimum bid)

For example: make wordpress theme - $0,2
“make wordpress theme” - $0,3
[make wordpress theme] - $0,4

Is that approach right? I do not know, still checking myself.

  1. I raise the pay per click. The conversion is needed to be checked - but there is no data yet. Should I concentrate on the approach? - Again, I am still checking.

  2. In campaign settings I set options:
    “Delivery method> Accelerated: Show ads as quickly as possible”
    “Ad rotation> Rotate: Show ads more evenly”
    The budget is not exceeded, but the progress has been slowly looming (very slowly).

Would anyone advise the ways to increase Impressions and Clicks? What of the above I made a mistake in?

Any advice is kindly appreciated.

2

Moved your post to the internet marketing area as you’re talking AdWords and not AdSense.

While I’ve got some initial thoughts on targeting and optimization of the copy, there’s two major datapoints missing – your CTR and Impressions.

What sort of click thru rates are you seeing on your top volume keywords and what sort of volume do they have?

3

Top keywords

1,985 Impressions | 0.35 CTR (I’ve disabled this keyword)
475 Impressions | 1.05 CTR (Still working)

They were enabled for about a week.
Now I’m trying to add new keywords as I’ve described below.

4

There’s nothing terrible about your results. The issue is the traffic base.

You can certainly pull in better CTRs but it’s very much about the niche and your listing spot [if you’re #1 with a highly relevant ad, 0.35% CTR is low] but functionally if you’re on the first page and only seeing 2,000 impressions in a week, there isn’t a lot of traffic to get from that keyword in the first place.

If your ad is dragging google will penalize it and force a higher bid. That’s your sign that you’re really off the mark.

With this in mind start copy testing.

Try stronger offers. Try bolder messages. Try less specific content. Try killing your brand name and focusing solely on the function of the site. Try bringing the keyword into the ad.

Ideally you should be running 5 or so active ad variations at a time that methodically test each element [i.e. the same body on 3 with different headlines] and see what works but you can’t get more traffic out of the method than exists so as you get better optimized, start broadening up the keywords too.