Can I buy backlinks to improve the SERP position of my targeted keyword?

Hey SEO Expert,

I researched some keywords for my client’s business purposes. I found 5 to 6 keywords search volume medium based on ‍specific location, and all have a difficulty score between 18 and 29 according to Ubersuggest. I wrote unique content targeting these keywords, covering all long-tail variations and malintent search intent.

My competitor currently holds a position in the SERPs for these keywords. My client asked me if they can compete in this space, and I replied that yes, they can pursue these keywords.

Keywords: car hire Vanuatu, car rentals Vanuatu, hiring a car in Vanuatu

Now, I am considering buying some high DA/PA do follow backlinks to improve ranking. I would like your opinion on whether it’s a good practice to buy backlinks, create natural backlinks, or implement other methods.

I’m looking for your expert opinion and advice. Please help!

Thank you!

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Hello Friend.
In my opinion, you should create natural backlinks for the website, it will be very good for the website.

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If you can buy the backlink, it’s probably worth extremely less than the price you’re paying.

Think about that for a second. If a person is selling backlinks, anyone can buy them. Which probably means a lot of people buy them. Which means that the search engines know that person is a seller, because they suddenly create all sorts of backlinks to completely random websites. And if the search engines know that… how much are they going to weigh those backlinks?

… is it worth it now?

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Before you do anything, I strongly urge you to read Google’s guidelines:

You will see there that if you buy links, they should be marked as “nofollow”, otherwise it is a violation of Google’s guidelines and your site may be penalised accordingly.

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Thanks for the answers! I also think it’s better to create manual backlinks.

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valid point. I agree with you.

It is technically against Google’s terms, but sadly most people that rank have bought links in the past. The main problem is finding where to buy actually good links: most of the links you see online for sale are really bad. Also, when checking if you should buy a link, don’t really too much on DA/PA or other metrics, you should analyze their backlink profile yourself to make sure they can actually help you

Anytime you have to start a post with “It’s against terms, but…”, stop posting.