I am wondering about what is the best practice in 2018 for linkbuilding articles and the number of links within the article. All I can find online is either outdated or “LB for beginner” type stuff, so hopefully someone can point me in the right direction here.
So far, I have been mainly trying to include two links per article when doing an exchange (Mostly branded anchor towards homepage and long tail towards deep pages). However, I am unsure if this is the best course of action.
Lately, it seems that the trend is for webmaster to try to hide the fact that they are participating in links exchanges (ABC linking, Non commercial articles etc) and I feel that adding two links in the article make this rather obvious. If am writing content on my own site, I may have one outgoing link toward another site if they have something interesting to say, but I am not going out of my way to include more, it provides no value to my reader or to me.
Moreover, it is my understanding that the more outgoing link on a page and the more the link equity is divided between the recipient pages. It may vary depending on the websites, but in my case, I gain more by generating traffic through deeper pages rather than by trying to get my homepage to rank for these keywords.
I am tempted to only insert one link towards either the homepage or a deep page, what do you think about it ?