Asked Related to Industrial Logos Implementation

As an industrial designer, what strategies are most effective when focusing on logo design?

I typically follow a path of research and competitor analysis, but I believe reviewing others’ ideas could be beneficial too.

If you have experience, please share so I can continue learning.

These are my rules of thumb:

  1. The logo should work as a sign on a house, on a pen and on a web site.
  2. The logo should work both black and white and colored.
  3. It should work both in pixels and vector.
  4. You should remember the logo and it should fit for the target group.

Then you have a lots of mumbo jumbo you can add… :slight_smile:


follow the rules of vexillology. Yes that’s a word.


(for clarity, im not suggesting that putting the name in a logo is a fail; but the principles hold - scaling text is notoriously hard, so like @sibertius says, think about it being on a sign at distance, written very small on a pen (or business card), and also being seen closely on a letterhead or product box. Its hard to make text work at all those scales while being part of a logo)


Thanks for your response regarding logo designing ideas.

Great strategy by @sibertius . Additionally (as a note), define your brand identity (internal aspect) first before proceeding with your visual identity design (physical aspect).
choose your logo (brand) colors wisely and carefully by understanding your industry, audience & competition. :100:

I know this thread is sort of ‘resolved’, but i wanted to touch back on this to share another video, which has a lot of good points, but one in particular.

This is Roman Mars, a radio host giving a TED talk about flag design. Again, i know the question was about logos, but a lot of the design principles hold true across mediums. In particular, as we were talking about text scale, this quote from the above video (13:25). “A 3 (foot) by 5 (foot) flag on a pole 100 feet away looks about the same size as a 1 by 1 and a half inch rectangle seen about 15 inches from your eye”.