Article: Boom! The Sound of a Perfect Idea Landing

An excerpt from, by @

“The Medium IS the Message.“

This phrase was coined by Marshall McLuhan back in the mid-60’s. Marshall was an influential writer and thinker who also gave us the term ‘global village‘.

He argued that the effects of a newly-invented media on society – i.e. books or television or movies – were much more important than any individual piece of content created for that media.

McLuhan passed away in 1980, but his ideas came back into vogue in a big way with the rise and rise of the internet. He’s a poster-boy for the BoingBoing generation.

Today I just wanted to feature a piece of design that may be the most breathtaking blends of a message with the perfect medium that I’ve ever seen.

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