An excerpt from http://www.sitepoint.com/less-minimalist-websites-still-rule/, by @richajn
Design trends come and go. But some trends are eternal. Minimalism is one such trend.
HTML5, CSS3 and all the other technology behind websites has grown dramatically over the last decade, making it possible to have more complex webpages today than ever before in history.
And yet, I think minimalist designs still rock.
“… your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should“
Dr. Ian Malcolm – Jurassic Park (1993)
Early in the first Jurassic Park film, Jeff Goldblum’s mumbly, hipster scientist questions the park’s creators with the line above. Similarly in web design, just because technology enables you to add fancy bells and whistles and the kitchen sink to your website, doesn’t mean you should.
In fact, here’s what happens when you go all out embracing the latest technology and add every possible bit of it onto your home page:
Yes. That’s the real deal – the home page over at Possible which includes sliders, animation, parallax. Go take a look. Perhaps you’ll spot your favorite there too.
It’s very difficult to find the core theme. On the other hand, it still comfortably beats getting shredded by a velociraptor. So there’s that.
Bad designs aside, here are some concrete reasons why a minimalist website may actually be good for business.