Matthew Magain is a UX designer with over 15 years of experience creating exceptional digital experiences for companies such as IBM, Australia Post, and He is the co-founder of UX Mastery, and recently co-authored Everyday UX, an inspiring collection of interviews with some of the best UX Designers in the world.

Matthew's articles

  1. What Does a UX Designer Actually Do?

    I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him. His answer fundamentally changed how I designed websites from that day forward. Not because of what he […]

  2. Use Data-backed Personas to Shape UX Design Decisions

    The idea of using personas to shape design decisions for a web site is nothing new. Personas represent visitors to your site; that is, they’re fictitious visitors. Each persona has a name, photo, and bio that includes details such as where they live, work, or study, what is important to them, and what motivates them. The team involved in building the site gets to know these so-called individuals like their best friends. Then, when a design decision needs to be made, the team can ask, “What would Julie do?” or “How would this affect Frank?”

  3. 99designs Champions Win Gold for Australia

    Two members from the 99designs team represented Australia in FullCodePress, the international website-in-a-day competition held this weekend in Wellington, New Zealand. The winners were announced this afternoon, and the result was … gold for Australia!

  4. FullCodePress: Team 99designs Do Australia Proud

    99designs employees Lachlan and James are digging deep for Australia in the final stages of the 2010 FullCodePress international website-in-a-day competition. Check out the sites and their take on how Team Australia is faring against the CodeBlacks and Team USA.

  5. FullCodePress 2010: Three Amazing Websites in 24 Hours

    The third ever FullCodePress international website-in-a-day event is underway in Wellington, New Zealand. SitePoint’s Matthew Magain is on site, reporting on the progress of Team Australia’s efforts to make up for previous losses to the CodeBlacks. But the presence of Team USA changes everything. Who will be victorious? Follow the websites live, as they’re being built, and decide for yourself.