Here at SitePoint, we’ve always been fans of affiliate programs.
The concept of incentivizing other people to promote your product is actually one that works remarkably well for us, in fact (our own affiliate program offers individuals $8 per book sold — far more generous than that of other publishers or resellers). In fact, our marketing manager, Shayne Tilley, is even capturing some of the wisdom behind that program (and others like it) in an upcoming book about Online Marketing.
There’s also no shortage of visitors to SitePoint who have discovered that affiliate marketing can work very well. The success of the SitePoint Marketplace is testament to the number of web entrepreneurs who spend their days building sites in order to monetize them through advertising or affiliate programs. It’s an exciting area to be in, and also one that in recent times has its challenges as online advertising dollars get scarce.
It’s no surprise, then, that SitePoint has signed on as a media partner for the inaugural Affiliate Convention in Denver, Colorado next month. What’s unique about this conference is the fact that the organizers are taking the concept of benefiting from an affiliate partnership to a whole new level — affiliates for the event are actually invited to attend for free! For a ticket that would normally set you back $675, this is definitely an interesting move by the organizers (and obviously a great deal for those who are interested in learning more about affiliate marketing).
The event runs from June 17-20, in Denver Colorado. Register as a sponsored affiliate to take advantage of the offer to attend for free.
Matthew Magain is a UX designer with over 15 years of experience creating exceptional digital experiences for companies such as IBM, Australia Post, and sitepoint.com. He is the co-founder of UX Mastery, and recently co-authored Everyday UX, an inspiring collection of interviews with some of the best UX Designers in the world.