Georgina Laidlaw

Georgina Laidlaw

Georgina Laidlaw

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Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.Read More
 
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Do you have clients on retainer? Take Georgina's tips for avoiding retainer-client burnout, and make those relationships richer, longer lasting, and more enjoyable.Read More
 
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Scared you'll sound like a narcissistic self-promoter if you talk about yourself with prospects? Georgina has a few suggestions to help shy types promote their work in client conversations.Read More
 
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Want to build your client base? Look beyond the practicalities to work out what you, as a person, bring to the client service equation. Georgina explains what you might learn.Read More
 
 
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If the project scope is reduced, does that mean you do less work ... and get paid less? Not necessarily, as Georgina explains.Read More
 
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This week, Georgina's in freelancer lockdown. Here, she explains how it helps her produce better quality work more easily, to tight deadlines.Read More
 
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It's the start of a new year, and a great time for checking whether you're on-track to meet your goal income for the current financial year. Georgina provides a guide to help you reach your income... Read More
 
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Georgina highlights three signs that your freelancing career could be headed for trouble, and shows how, if you tackle them early, they need not signal the beginning of the end.Read More
 
 
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Are your briefing skills getting rusty? Sharpen them up with Georgina's tips for taking more thorough, useful project briefs every time.Read More
 
Last time, we looked at two tools that are handy for those writing for mobile: the WCAG 2.0 and reading comprehension scores. We saw how and why they’re useful to mobile writers. In this post,... Read More
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How good are you at communicating your value to clients? Georgina shows three easy ways to communicate value more effectively and consistently.Read More
 
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Clients are putting together their plans for 2012, so why don't you? Use their plans to work out when you'll be needed—and when you'll likely have the time and cash to take a break.Read More
 
If writing for web has come to be seen as a major element in a site’s success, writing for mobile is set to become the next poster-child for digital content creators. And one that contains just as... Read More
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Don't let the festive season slow-down put your cashflow on hold. Georgina has a few ideas to keep you in the black through to New Year and beyond.Read More