Georgina Laidlaw shows you how to conduct an almost painfree review of your homepage text content. Ten minutes, tops. Honest.Read More
Georgina Laidlaw
Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Georgina Laidlaw
Are you clear on the difference between features and benefits and their role in an effective content strategy? Georgina Laidlaw provides some clarification.Read More
Everyone wants their web text content to be readable, but how do you measure that? Georgina Laidlaw finds there's a tool for that, perhaps closes to hand than you might think.Read More
You may only need a Minimum Viable Product to go to market, but a Minimum Viable Website may not be enough. Georgina Laidlaw suggests you display your content assets.Read More
Search engine optimization can drive site owners to do some funny things. Georgina Laidlaw wishes they'd understand that SEO can enhance effective communication with site visitors.Read More
Georgina Laidlaw explores what a brand vocabulary can do for your online presence: positive or negative.Read More
Georgina Laidlaw gives some overdue attention to the nature of interface text, the text tells your site visitors what to do and why. Read More
Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.Read More
Do you have clients on retainer? Take Georgina's tips for avoiding retainer-client burnout, and make those relationships richer, longer lasting, and more enjoyable.Read More
Scared you'll sound like a narcissistic self-promoter if you talk about yourself with prospects? Georgina has a few suggestions to help shy types promote their work in client conversations.Read More
Want to build your client base? Look beyond the practicalities to work out what you, as a person, bring to the client service equation. Georgina explains what you might learn.Read More
If the project scope is reduced, does that mean you do less work ... and get paid less? Not necessarily, as Georgina explains.Read More
This week, Georgina's in freelancer lockdown. Here, she explains how it helps her produce better quality work more easily, to tight deadlines.Read More
It's the start of a new year, and a great time for checking whether you're on-track to meet your goal income for the current financial year. Georgina provides a guide to help you reach your income... Read More
