For solo operators, it's easy to get caught up (or bogged down) in work and never take a step back to see what we're actually achieving. Georgina explains the basics of conducting your own review.Read More
Georgina Laidlaw
Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Georgina Laidlaw
Digital freelancers are busier than ever ... but do we need to be? Georgina unmasks the busyness delusion and explains how to choose real, satisfying work over "busyness". Read More
Every job has its boring bits. And freelancers have freedom of choice. So how can you galvanize yourself to get the dull stuff done? Georgina's motivational mind-games might help...Read More
Are you a bulletproof freelancer? Even if you've been freelancing for a while, your business will suffer if your approach isn't robust. Here, Georgina explains the five universal principles of... Read More
Few freelancers get there by waking up one morning and deciding to start a business that day. Georgina explains the truths behind some of the common strategies you can use to transition from... Read More
When a freelancer starts out, the conventional wisdom is that they should spend all day, every day, looking for work. But as Georgina explains, there are other things you can do to make yourself more... Read More
This is the age of the story. From storyboarding to personal brands to About pages, the web -- and its creation -- is rife with stories. And we're daily being told to polish up a story of our own.... Read More
Most web freelancers "commoditize" our creativity so we can reliably tap into it as required for each client, and each project. But, asks Georgina, what happens when some aspect of that creativity... Read More
Jumping at every job that comes your way can be a fast-track to freelancing hell. Georgina explores the factors that make a job "right" for her -- and wonders what clinches a deal for you.Read More
These days, everyone's a marketer. But what if, like Georgina, you're just an ordinary freelancer, more intent on doing good work than promoting it? These "anti-marketing" approaches might help you... Read More
You've worked your fingers to the bone, delivered an outstanding project that you're proud of, gained signoff as well as praise from your client, and ... then you get a call questioning your... Read More
How do freelancers ever make time for holidays? Georgina reveals the not-so-glamorous truth about how she wangled her latest vacation from freelance work.Read More
When was the last time you stepped outside the boundaries you've set for your freelance work, and did something different? Georgina gets out of the box ... and finds a whole, wide world of... Read More
Clients mean money, and money means food on the table, right? This logic leads us to think that any client's a good client. They're not. What's a good client for one freelancer might be a terrible... Read More
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