Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
7 Reasons Your Copy Briefs Don’t Work
If you’ve never given a creative brief to a writer, or you’ve never worked with a freelance writer, you might have trouble getting the results you want, writes Georgina Laidlaw.
It’s Not Yours, It’s Mine: Framing Help Content with Personal Pronouns
Do you respond better to “Open My Help File” or “Open Your Help File”? Does it make a difference? Georgia Laidlaw gets up close and personal with pronouns.
How to Use an As Featured In Block to Impress the Right People
Georgina Laidlaw wonders if those “as seen in” or “as featured in” blocks used on so many sites have as positive an effect as the site owners might think.
Is Your Home Page Just One Big Cliche?
How does yesterday’s hot web trend become tomorrow’s cliche? And, more importantly, what are we supposed to do about it? Georgina Laidlaw shares some lightbulb moments.
Test Your Web Copy: the Why, When and How
Of all the aspects of a website that should be user tested, the effectiveness of text – web copy – should be a top priority. Georgina Laidlaw explains how you could go about it.
Does Grammar Even Matter Any More?
The short answer: I can haz cheezburger. The long answer: yes, more than ever. Georgina Laidlaw recommends a flexible approach when applying print-based rules of text usage to web content.
Your Guide to the 10-Minute Homepage Copy Review
Georgina Laidlaw shows you how to conduct an almost painfree review of your homepage text content. Ten minutes, tops. Honest.
Should You Use Features or Benefits to Sell Your Stuff?
Are you clear on the difference between features and benefits and their role in an effective content strategy? Georgina Laidlaw provides some clarification.
Make Your Homepage Copy More Readable in 1 Easy Step
Everyone wants their web text content to be readable, but how do you measure that? Georgina Laidlaw finds there’s a tool for that, perhaps closes to hand than you might think.
Launching an MVP? You’ll Need More Than an MVW
You may only need a Minimum Viable Product to go to market, but a Minimum Viable Website may not be enough. Georgina Laidlaw suggests you display your content assets.