Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Does Grammar Even Matter Any More?
The short answer: I can haz cheezburger. The long answer: yes, more than ever. Georgina Laidlaw recommends a flexible approach when applying print-based rules of text usage to web content.
Your Guide to the 10-Minute Homepage Copy Review
Georgina Laidlaw shows you how to conduct an almost painfree review of your homepage text content. Ten minutes, tops. Honest.
Should You Use Features or Benefits to Sell Your Stuff?
Are you clear on the difference between features and benefits and their role in an effective content strategy? Georgina Laidlaw provides some clarification.
Make Your Homepage Copy More Readable in 1 Easy Step
Everyone wants their web text content to be readable, but how do you measure that? Georgina Laidlaw finds there’s a tool for that, perhaps closes to hand than you might think.
Launching an MVP? You’ll Need More Than an MVW
You may only need a Minimum Viable Product to go to market, but a Minimum Viable Website may not be enough. Georgina Laidlaw suggests you display your content assets.
SEO Can Help You Communicate
Search engine optimization can drive site owners to do some funny things. Georgina Laidlaw wishes they’d understand that SEO can enhance effective communication with site visitors.
Tell Your Story with a Brand Vocabulary
Georgina Laidlaw explores what a brand vocabulary can do for your online presence: positive or negative.
Interface Text: Call To Action or Hidden Hurdle?
Georgina Laidlaw gives some overdue attention to the nature of interface text, the text tells your site visitors what to do and why.
Is Routine Undermining Your Productivity?
Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.
How to Avoid Retainer-client Burnout
Do you have clients on retainer? Take Georgina’s tips for avoiding retainer-client burnout, and make those relationships richer, longer lasting, and more enjoyable.