Georgina highlights three signs that your freelancing career could be headed for trouble, and shows how, if you tackle them early, they need not signal the beginning of the end.Read More
Georgina Laidlaw
Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Georgina Laidlaw
Are your briefing skills getting rusty? Sharpen them up with Georgina's tips for taking more thorough, useful project briefs every time.Read More
Last time, we looked at two tools that are handy for those writing for mobile: the WCAG 2.0 and reading comprehension scores. We saw how and why they’re useful to mobile writers. In this post,... Read More
How good are you at communicating your value to clients? Georgina shows three easy ways to communicate value more effectively and consistently.Read More
As a follow-up to her previous article, Mobile First Content Strategy, Georgina Laidlaw looks into the practical issues you’re... Read More
Clients are putting together their plans for 2012, so why don't you? Use their plans to work out when you'll be needed—and when you'll likely have the time and cash to take a break.Read More
If writing for web has come to be seen as a major element in a site’s success, writing for mobile is set to become the next poster-child for digital content creators. And one that contains just as... Read More
Don't let the festive season slow-down put your cashflow on hold. Georgina has a few ideas to keep you in the black through to New Year and beyond.Read More
The mobile-first approach applies just as well to content as it does to design, says Georgina Laidlaw. In this post Georgina examines the use of the FleshKincaid readability tests as tools to assess... Read More
Should you tell your network about every freelance job you do? How can you choose which jobs to leave out of your folio? Georgina's five tips will help you decide.Read More
People like to give dramatic advice to build a freelance business. But as Georgina has found, there are more natural ways to evolve your business's growth. Read More
Many of Georgina's clients can't or won't use Google Docs. The solution? oneDrum, the peer-to-peer collaboration tool based on Microsoft Office.Read More
Great news! You don't need to "sell" to make freelancing work. Georgina suggests an alternative to "selling" that involves, well, just being friends. Read More
Feelancing is either a feast or a famine. Right? Wrong. Although this is a common belief, it's not that hard to break out of the feast-or-famine cycle. Georgina shows how.Read More
