Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Make Your Text Content Mobile-Friendly
The process of design is ideally a negotiation with content. Compromises need to be made to get the content to fit the design, and the design to fit the content.
Getting the Message Right
If you’ve ever heard a web marketer speak, you’ve probably heard them talk about storytelling. Narrative is the darling of digital marketing. But do you have to be a chardonnay-sipping, self-proclaimed “engagement guru” to make use of it? No. Today, we’re going to pick the eyes out of the grand and noble concept of storytelling […]
Site Launched? Review Your Copy
If you’re building an app or an online product, you’ll likely go through pretty clear-cut development, beta test, release, and revision processes. If your product or service is online, each process should include the text you’re using in your interfaces. Over the last few months, we’ve seen: how to user-test your web copy in development […]
5 Common Punctuation Problems to Avoid
Poor punctuation: the other reason users don’t get your site. For those working on interfaces, typos can seem like the biggest text-related issue you’ll face. Sadly, they’re not. The partner in crime of the innocent typo is the punctuation error. Punctuation is not a text effect. It has evolved over thousands of years to help […]
Why Consistent Language Matters
We’ve talked a lot about using consistent language in your app or product interfaces, and in the help pages, emails, and other materials that surround them. But why does consistency matter so much? Let’s take a few examples of consistency, and see what they add to the user experience. Brand vocabulary As we saw when […]
10 Interface Typos You Don’t Even Know You’re Making
Is it login or log in? Ebook or eBook? Who even knows any more? In this article, I’ll highlight the 10 most common user interface typos I see (as in all the time) and help you avoid them. When I say they’re typos you don’t even know you’re making, I’m not kidding. Some of these […]
Using Short Form Words Online: a Primer
CTA. HTML. e.g. So many of the words we use online every day are acronyms, abbreviations, or initialisms. We use them all the time, yet most of us aren’t sure what the standards are around presenting these types of words. Should we spell them out the first time we use them in a piece of […]
Use a Beta Test to Source User-Generated Content and Build Your Brand
Ever thought about using the feedback you get from beta testers as user-generated content for your site? Georgina Laidlaw points out the practical advantages.
Create a Style Guide for Your Brand
Even the smallest, simplest web presence needs consistency. Consistency of design, sure. But also of language. Georgina discusses how to start and use a style guide.
Should Your Site Be Written in Natural Language?
Does using natural language in your web copy help you connect more closely with your users? Is that different to plain English? Georgina Laidlaw tells it like it is.