Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Why Consistent Language Matters
We’ve talked a lot about using consistent language in your app or product interfaces, and in the help pages, emails, and other materials that surround them. But why does consistency matter so much? Let’s take a few examples of consistency, and see what they add to the user experience. Brand vocabulary As we saw when […]
10 Interface Typos You Don’t Even Know You’re Making
Is it login or log in? Ebook or eBook? Who even knows any more? In this article, I’ll highlight the 10 most common user interface typos I see (as in all the time) and help you avoid them. When I say they’re typos you don’t even know you’re making, I’m not kidding. Some of these […]
Using Short Form Words Online: a Primer
CTA. HTML. e.g. So many of the words we use online every day are acronyms, abbreviations, or initialisms. We use them all the time, yet most of us aren’t sure what the standards are around presenting these types of words. Should we spell them out the first time we use them in a piece of […]
Use a Beta Test to Source User-Generated Content and Build Your Brand
Ever thought about using the feedback you get from beta testers as user-generated content for your site? Georgina Laidlaw points out the practical advantages.
Create a Style Guide for Your Brand
Even the smallest, simplest web presence needs consistency. Consistency of design, sure. But also of language. Georgina discusses how to start and use a style guide.
Should Your Site Be Written in Natural Language?
Does using natural language in your web copy help you connect more closely with your users? Is that different to plain English? Georgina Laidlaw tells it like it is.
Should Your Site be Written in Plain English?
People love elaborate, over-the-top, multisyllabic, hyperbolic language, don’t they? Especially when they’re thinking of buying something online. Or, suggests Georgina Laidlaw, not.
The Copy Conundrum Redux: Localized English
You might decide English is the right language to use for your website — but which English are you going to use? Georgina Laidlaw digs deeper into internationalization.
Internationalization: The Copy Conundrum
Following on from Lars Yencken’s recent article Internationalizing 99designs, Georgina Laidlaw delves a little deeper into some of the issues encountered with regard to the text content.
Making Demands: When to Say Please in Instructions and CTAs
Will site visitors respond better to a Call To Action that uses “please”? Please think carefully before answering. Georgina Laidlaw lays out a few scenarios, options and guidelines.