Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Should Your Site Be Written in Natural Language?
Does using natural language in your web copy help you connect more closely with your users? Is that different to plain English? Georgina Laidlaw tells it like it is.
Should Your Site be Written in Plain English?
People love elaborate, over-the-top, multisyllabic, hyperbolic language, don’t they? Especially when they’re thinking of buying something online. Or, suggests Georgina Laidlaw, not.
The Copy Conundrum Redux: Localized English
You might decide English is the right language to use for your website — but which English are you going to use? Georgina Laidlaw digs deeper into internationalization.
Internationalization: The Copy Conundrum
Following on from Lars Yencken’s recent article Internationalizing 99designs, Georgina Laidlaw delves a little deeper into some of the issues encountered with regard to the text content.
Making Demands: When to Say Please in Instructions and CTAs
Will site visitors respond better to a Call To Action that uses “please”? Please think carefully before answering. Georgina Laidlaw lays out a few scenarios, options and guidelines.
7 Reasons Your Copy Briefs Don’t Work
If you’ve never given a creative brief to a writer, or you’ve never worked with a freelance writer, you might have trouble getting the results you want, writes Georgina Laidlaw.
It’s Not Yours, It’s Mine: Framing Help Content with Personal Pronouns
Do you respond better to “Open My Help File” or “Open Your Help File”? Does it make a difference? Georgia Laidlaw gets up close and personal with pronouns.
How to Use an As Featured In Block to Impress the Right People
Georgina Laidlaw wonders if those “as seen in” or “as featured in” blocks used on so many sites have as positive an effect as the site owners might think.
Is Your Home Page Just One Big Cliche?
How does yesterday’s hot web trend become tomorrow’s cliche? And, more importantly, what are we supposed to do about it? Georgina Laidlaw shares some lightbulb moments.
Test Your Web Copy: the Why, When and How
Of all the aspects of a website that should be user tested, the effectiveness of text – web copy – should be a top priority. Georgina Laidlaw explains how you could go about it.