Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and cemented her lasting interest in the media, persuasion, and communications culture.

Georgina's articles

  1. How the Flat UI Design Style Affects Interface Text

    Wait, what? Can a design trend really influence the way we use text in an interface? Yes, it can. We saw last week that design and content influence each other, and that includes pure design trends like the flat UI look that’s all the rage right now (including right here on So if you’re […]

  2. Getting the Message Right

    If you’ve ever heard a web marketer speak, you’ve probably heard them talk about storytelling. Narrative is the darling of digital marketing. But do you have to be a chardonnay-sipping, self-proclaimed “engagement guru” to make use of it? No. Today, we’re going to pick the eyes out of the grand and noble concept of storytelling […]

  3. Site Launched? Review Your Copy

    If you’re building an app or an online product, you’ll likely go through pretty clear-cut development, beta test, release, and revision processes. If your product or service is online, each process should include the text you’re using in your interfaces. Over the last few months, we’ve seen: how to user-test your web copy in development […]

  4. 5 Common Punctuation Problems to Avoid

    Poor punctuation: the other reason users don’t get your site. For those working on interfaces, typos can seem like the biggest text-related issue you’ll face. Sadly, they’re not. The partner in crime of the innocent typo is the punctuation error. Punctuation is not a text effect. It has evolved over thousands of years to help […]

  5. Why Consistent Language Matters

    We’ve talked a lot about using consistent language in your app or product interfaces, and in the help pages, emails, and other materials that surround them. But why does consistency matter so much? Let’s take a few examples of consistency, and see what they add to the user experience. Brand vocabulary As we saw when […]

  6. 10 Interface Typos You Don’t Even Know You’re Making

    Is it login or log in? Ebook or eBook? Who even knows any more? In this article, I’ll highlight the 10 most common user interface typos I see (as in all the time) and help you avoid them. When I say they’re typos you don’t even know you’re making, I’m not kidding. Some of these […]

  7. Using Short Form Words Online: a Primer

    CTA. HTML. e.g. So many of the words we use online every day are acronyms, abbreviations, or initialisms. We use them all the time, yet most of us aren’t sure what the standards are around presenting these types of words. Should we spell them out the first time we use them in a piece of […]