Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.

Georgina's articles

  1. Why Consistent Language Matters

    We’ve talked a lot about using consistent language in your app or product interfaces, and in the help pages, emails, and other materials that surround them. But why does consistency matter so much? Let’s take a few examples of consistency, and see what they add to the user experience. Brand vocabulary As we saw when […]

  2. 10 Interface Typos You Don’t Even Know You’re Making

    Is it login or log in? Ebook or eBook? Who even knows any more? In this article, I’ll highlight the 10 most common user interface typos I see (as in all the time) and help you avoid them. When I say they’re typos you don’t even know you’re making, I’m not kidding. Some of these […]

  3. Using Short Form Words Online: a Primer

    CTA. HTML. e.g. So many of the words we use online every day are acronyms, abbreviations, or initialisms. We use them all the time, yet most of us aren’t sure what the standards are around presenting these types of words. Should we spell them out the first time we use them in a piece of […]