The Email Standards Project Launches

As reported previously on SitePoint, the team from Freshview (makers of Campaign Monitor) have taken it upon themselves to improve the state of standards support for HTML email, in both desktop and web-based email clients.

Yesterday that cause moved one step closer to its goal, with the official launch of the Email Standards Project site.

Freshview’s Dave Greiner summed up why we need to push for standards support, and the parallels between standards support in email clients and web browsers in an interview with SitePoint last month:

What we’ve done is we’ve set up a baseline of standards that we think should at least be a good start, for everyone to meet. And we’re currently working through all the major email clients, putting together a wishlist — a top 10. The message is, “If you could do anything, do these 10 things and it will get you pretty close to where we need to be.”

Read the background on why we need standards support in email and what you can do to help, then go read more about this movement or check out what’s next for the Email Standards Project on their new blog (complete with a running tally of email clients and a rating for each based on how they handled an acid test).