Semrush
14 days free on Semrush One
Save up to $274
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About Semrush
Semrush is a comprehensive digital marketing platform built to help businesses strengthen their online visibility through deep search insights and competitive intelligence. It combines three major product pillars; the classic SEO Toolkit, the AI Visibility Toolkit, and the full Semrush One suite, giving you a complete ecosystem for discovering opportunities and improving rankings.
The SEO Toolkit remains a favorite for marketers who want detailed keyword research, technical audits, backlink analysis, and performance tracking. It's the foundation for understanding how a website performs and where improvements can make the biggest impact.
Semrush's AI Visibility Toolkit takes things further by automating data-heavy tasks. It helps generate content ideas, analyze SERPs at scale, and uncover hidden ranking patterns using AI-driven recommendations. It's especially useful for teams trying to move faster without sacrificing insight.
Semrush One brings it all together, offering a centralized workspace with 55+ tools spanning SEO, advertising intelligence, content marketing, and social media analytics. It's built for teams who want full visibility across all channels, not just search.
Whether you're auditing your website, analyzing competitors, planning content, or launching ads, Semrush provides the precision and scalability you need in an increasingly fast-moving environment.
What’s more, you can make valuable savings on Semrush through our marketplace, thanks to promo credits on platform subscriptions.
Eligibility
- New customers only
Features
Position tracking
Position tracking monitors rankings daily across devices and locations. Integrated into the SEO Toolkit, it provides clear visibility into fluctuations, improvements, and campaign impact.
Advertising research
Semrush One includes advertising intelligence tools that reveal competitors' ad spend, keyword bidding strategies, and top-performing creatives. This insight helps refine paid campaigns more cost-effectively.
Track your brand reputation in SERPs and AI platforms
Monitor mentions of your brand online, as well as how AI assistants like ChatGPT, Claude, and Gemini describe your business. Get visibility dashboards, sentiment analysis, and share-of-voice insights to stay proactive in reputation management.
Keyword research tools
Powered by the SEO Toolkit and enhanced by the AI Visibility Toolkit, Semrush's keyword research tools reveal search volume, trends, difficulty, and intent, helping you focus on meaningful ranking opportunities.
Site audit
The site audit tool, part of Semrush One, scans your website for technical issues and provides actionable improvements. It highlights crawlability, performance, and on-page elements to strengthen SEO foundations.
Competitor analysis
Semrush's competitor analysis tools reveal how rivals source traffic, which keywords they win, and what content tops the SERPs. These insights, driven by the SEO Toolkit, guide more strategic content planning.
Backlink analytics
Backlink analytics inside Semrush One help you evaluate link quality, spot risks, and identify new outreach opportunities. The tool supports healthier authority and targeted off-page SEO strategies.
Content Analyzer
The Content Analyzer uses both traditional SEO and the AI Visibility Toolkit to evaluate performance. It shows which articles need refreshing, which keywords to reinforce, and how to stay aligned with search intent.
Social media toolkit
Part of Semrush One, the social media toolkit lets you schedule posts, track engagement, and compare performance. It consolidates multi-channel workflows for smoother management.
Typical Pricing
- FreeFree
- Pro$139.95/per month
- Guru$249.95/per month
- Business$499.95/per month