Amplitude

Amplitude is the leading AI analytics platform that empowers you to deeply understand your users and turn those insights into action — faster than ever. Trusted by over 4,700 customers including Atlassian, Burger King, NBCUniversal, Square, and Under Armour, Amplitude gives product, data, and marketing teams everything they need to build better digital experiences from a single platform.

In 2026, Amplitude has gone all-in on agentic AI. Its new suite of AI Agents works around the clock to monitor your product, surface what's working and what isn't, and recommend exactly what to do next — all in real time. The Global Agent lets anyone on your team ask complex questions in plain language and get instant answers, while four specialized agents handle the work that used to bog teams down: the Dashboard Monitoring Agent detects meaningful metric shifts and sends insights via Slack or email; the Session Replay Agent continuously reviews user sessions to spot hidden friction and quantify revenue impact; the Web Experimentation Agent designs, launches, and analyzes A/B tests end-to-end; and the AI Feedback Agent turns unstructured survey and support ticket data into actionable themes mapped to real user behavior.

What sets Amplitude apart from generic AI tools is that its agents operate inside a purpose-built behavioral analytics system. They don't just query a data warehouse — they understand context across users, journeys, funnels, cohorts, and experiments, delivering more accurate and actionable insights as a result.

Amplitude has also embraced the Model Context Protocol (MCP), bringing behavioral data directly into the AI tools your team already uses — including Claude, ChatGPT, Cursor, Figma, Notion, GitHub, and more. Whether you're a product manager investigating a funnel drop-off, a developer shipping a new feature in Cursor, or a marketer optimizing campaign performance, Amplitude's data follows you where you work.

On the marketing side, Amplitude's recent acquisition of InfiniGrow adds powerful AI-driven marketing analytics to the platform. Marketing teams can now measure, forecast, and optimize how their campaigns drive revenue with advanced what-if analysis and scenario modeling — turning analytics from backward-looking reports into forward-looking, actionable recommendations.

Combined with core capabilities like funnel analysis, retention tracking, cohort segmentation, personalized recommendations, and built-in experimentation with feature flags, Amplitude is the most complete analytics solution for teams that want to move from insight to action in minutes instead of months. Ranked #1 across multiple categories in G2's Winter 2026 Report, it's the best-in-class choice for startups and scaling businesses alike.

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