Name: UX Analytics: An Introduction
Rating: 4 (4 reviews)
Author: SitePoint Team

Use Analytics and data to build better projects. Covering UX theory, tools and Analytics we'll lift the lid on data-driven myths, analytics pitfalls, vanity metrics, A/B testing and tracking metrics across events and eCommerce transactions.

UX Analytics: An Introduction

All SitePoint web design and UX books plus short videos and online courses on how to design a better web

Design & UX

Performance

UX, short for User Experience, is the discipline in charge of understanding how people interact with computer systems or digital products

Preface

UX analytics are analytics used to drive user experience design. But what exactly do we mean by "analytics"?

UX Analytics: What They Are, and Why They Matter

It's not unusual for designers to omit data-driven design from their workflow, simply because of the unfair myths surrounding analytics and the way that data-driven design is conducted.

5 Myths About Data-driven Design

Recently we've been looking into the super-fun world of UX analytics (yes, it is fun!). Firstly, we looked at what UX analytics actually are and why they matter . We then looked at 5 common myths surrounding data-driven design . So if you're looking to get clued up on what UX analytics is all about, I recommend you read those first. But now it's time we prepared ourselves for collecting our first set of data.

5 Pitfalls to Avoid When Reading Analytics

In Chapter 1 , we discussed how analytics can be used to drive UX design. By learning about our users’ demographics and gaining valuable insights into our users’ behavior, we can use data to inform our design decisions.

A Designer's Guide to KPIs and Vanity Metrics

In the last chapter , David Attard wrote about analytics and KPIs (key performance indicators), and how they can be used to understand our website users better — and, in turn, to help us design better experiences for those users. He told us about the important metrics to analyze ( time on site, bounce rate, conversions, exit rates , etc.), but also mentioned that, while these metrics help us to understand what users are doing (or not doing) on our website, the reasons why can still be a bit of a blur. This is because, while data is objective, the conclusions drawn from it are often sub jective.

Descriptive Analytics vs Diagnostic Analytics

We've been looking into data-driven design, or using analytics to inform our UI designs. The short of it is that we can use analytics tools like Google Analytics to conduct user research, to learn about our user demographics and user behavior, and to identify areas of our websites that might be falling short in terms of UX.

An Introduction to A/B Testing

Hands up all those using Google Analytics to track users on your website. To be fair, it's probably quicker to count those who don't use Google Analytics. Whatever your opinion of Google and its plans for world domination, Google Analytics is an amazing tool that has revolutionized web statistics.

How to Track JavaScript and Ajax Events with Google Analytics

Google Analytics is a really useful tool for tracking visitors on your website, but few developers go beyond adding the standard tracking code, which consists of a JavaScript snippet, as we saw in the last chapter .

UX Analytics: An Introduction

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UX Analytics: An Introduction