Learn how to apply psychological theory to solve your design problems - from better understanding your users, to effectively communicating your design ideas.
In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.
Joe Leech provides essential insights into the oft aspects of the user that computer systems serve. The value of this knowledge cannot be undervalued. The book is no easy reading for UI/UX people, but then, the need it covers is beyond elementary vulgarization. It covers very important insight and is is no shy f destroying some decade old myths. A must read.
Awesome book, love it!
It's good!
its awesome
