Online Marketing Inside Out

* How to turn page views into profit * Achieving the most from the search engine crowd * Promoting your message through social media * Implementing profitable email marketing campaigns * Spreading your message through online advertising * How to develop your own online marketing plan

Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more.

If you have a web site and you want to promote it, but are unsure where to start, this book is for you.The book covers all you need to know to start promoting your business online. It steps you through all the elements of an effective online marketing strategy: from leading edge social media techniques, right through to more traditional activities like email, affiliate programs, and advertising campaigns. We’ve kept this book very practical, so that you’ll be able to start campaigns straight away. And we’ve stayed away from “here today, gone tomorrow” marketing approaches—while online marketing is an ever-changing field, the techniques we’ll show you are here to stay.