How Analytics Helped Solve a UX Issue
About the course
UX and analytics make a great team. Your website analytics can give you insights enabling you to learn about your users, track their journeys, and find potential problem areas. You can use the quantitative data to inform your qualitative UX approach. Remember, your analytics tell you what’s happening on your website, while UX techniques such as usability testing will help uncover why things are happening.
In this book, we'll look at how analytics helped identify a serious UX problem on a client website.
This book is for anyone interested in analytics and UX. No experience is assumed.
Author
Luke Hay
Luke Hay is a UK-based UX Consultant who’s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps.
Luke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.
Course Outline
Chapter 1: How Analytics Helped Solve a UX Issue