An example guide on identifying and solving UX problems through Analytics.

How Analytics Helped Solve a UX Issue

Preface

UX and analytics make a great team. Your website analytics can give you insights enabling you to learn about your users, track their journeys, and find potential problem areas. You can use the quantitative data to inform your qualitative UX approach. Remember, your analytics tell you what’s happening on your website, while UX techniques such as usability testing will help uncover why things are happening.

Community Questions