Customer Journey Maps: A Day in the Life of a Customer

How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story.

You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement.

Is your product part of your customers’ daily lives? Does it fit harmoniously and instinctively into their world? Customer engagement is pivotal to UX design because of this, and one of the best tools to examine it is the customer journey map.